So you probably know what Google indexing is if you read my last blog. Google crawls your site and adds pages to its index. All results are pulled from the desktop-specific index. Now is the time to get a responsive design, because Google’s primary search index will soon be mobile. If your site isn’t friendly to a mobile audience, you shouldn’t expect it to rank well for certain keywords. When the bot finds that your site is hostile to mobile users or loads very slowly, you’re definitely going to lose rank.
Want to see how your sites “look” to the Googlebot that uses a mobile user agent? Go to the Google Search Console (formerly Google Webmasters) and click on the “crawl” option on the left-hand sidebar. In the menu that appears, click on “Fetch as Google. The screen that appears gives you the opportunity to crawl your site as the Googlebot and see what it sees. To see it as a Googlebot using a mobile user agent, you’ll need to select “mobile smartphone” from the drop-down menu next to the “Fetch” button. Click the “Fetch and Render” button and the tool will show you exactly what the crawler sees as it touches your website. That will give you a good idea about how mobile-friendly your site is.
The bottom line- Your prime directive needs to start with optimizing your site for a mobile audience for a better reach. Websnare can quickly build your responsive design!
A responsive web layout is a way to make sure that your website displays properly and elegantly on any browser window size. A responsive layout will rearrange or resize elements on the page to best fit the size of window in which the website is being displayed. Because your visitors will be using a variety of screen sizes and resolutions, you want to be sure that your site displays as intended and that all of your content is visible.
By viewing your website layout as it was intended to be displayed, visitors will have an easier time finding the relevant information they are looking for as well as enjoying a superior browsing experience which will reflect positively on your company and brand. The aesthetics of your layout will be greatly enhanced if columns and content can be rearranged to best suit the dimensions of the window or device that your visitors are using.
Vast improvements have been made in responsive web design with the advent of CSS and HTML5. It is almost rare to discover modern sites that are not responsive. This has allowed companies to use a single site that will display better across all devices and results in better search rankings, robust usability, and most importantly fewer headaches for the developers making the site.