Websnare Blog
Websnare Blog

Websnare Blog (115)

Sep 22 2016

Is your content easy to navigate? Do you have a clear landing page for each marketing campaign? Are you running marketing campaigns? Do you have hooks, reassurances and Calls to Action on your pages? Has your content been updated this year? Are you blogging? Are you creating white papers, pdfs, videos, games, apps and other tools that your potential buyers can give you an email address in exchange for? Are you using email newsletter marketing? Are you building your list? 

Feel overwhelmed yet? 

The good news is, if you're a small business, you don't have to do it ALL and do it all at once. Take small steps. If you're a business with no blog, it's time to use one. If your site hasn't been updated since 2015, it's time to open it up and make some changes. If you aren't using email marketing, why yes, you should. If you have email marketing but are not using it, it's time to dust it off. DO something. Better than nothing!

A simple marketing funnel will consist of a resource that you share out to social media, linking back to a landing page on your site where people can get the resource for free after they give you their email address. Then you need to make sure that you have a welcome campaign set up to welcome new subscribers. You want people to buy, donate, subscribe, etc. but the most fundamental need is to get that email address. People just finding you for the first time are cold consumers. If someone gives you their email address they are saying they want to know you better. You then have the opportunity to build a relationship.

Every page needs a call to action on it. Look at your web site. Make a list of what changes need to be made and start somewhere. Hand the reigns over to Websnare. We can help you through this!

Sep 20 2016

Responsive design makes a site render well across multiple devices. You MUST have this technology to keep up with your competitors. Most consumers browse their mobile devices these days, and you will lose alot of business if you cannot keep up. Not everyone is doing it right. As the use of responsive design has grown, so have the mistakes in implementing it. 

1. Failure to Analyze Shopper Behavior

This is critical input to the design, as it reveals the most frequently used mobile devices, the most frequently performed operations on a mobile device, conversion rate from mobile devices, and other issues raised by shoppers using the mobile devices. These factors are important to ensure the mobile experience meets the needs of shoppers.

2. Starting with the Desktop Version

Most retailers start designing their sites for the desktop version first, even though it is easier to start with a smaller mobile screen and then scale upwards for a desktop. Moreover, most retailers do not realize the technical challenges of scaling a site down to support smartphones.

By focusing first on smaller screens, the emphasis is on designing a better experience for mobile users — making it easier to design for both channels: desktop and mobile.

3. Lack of Testing

Responsive sites are often released with minimal or no testing. At a minimum, test the main user flows on the site for the primary browsers and operating systems and also for the top mobile device and browser combinations. And this needs to be done for any changes made on the site. With easy-to-use automated testing tools available, testing can be done in a few hours.

4. Call-to-action Buttons Too Small for Mobile Screens

In an attempt to fit everything on a small smartphone screen, ecommerce merchants often make the call-to-action buttons too small. If users have to zoom in to click a button or end up clicking the wrong buttons because the size is too small, they could get frustrated and leave the site.

5. Slow-loading Mobile Pages

Mobile users want to be quick! It’s important to keep the page size as small as possible so that it will load quickly. Review all the content — images, buttons, text — before including on a page. Google has reportedly started including page speed for ranking websites in the search results, so that makes it even more important to have a lighter site.

6. Less Content for Mobile Users

Ecommerce sites often hide content for mobile users to make the page size smaller. In many cases, however, the page size is not smaller. Content is simply hidden when the page is shown to the end user. Other sites are able to properly generate the page dynamically to reduce the size, which does improve the download speed for a mobile users.

7. Supporting Only One Image Resolution

A well-designed responsive site will change the resolution of images based on a user’s device. But many sites, still, fail to do this. Large images result in slower load times for mobile devices.

8. Emails Are Not Responsive

As a result, mobile users struggle to review their order details or navigate through the list of recommended products in an email before finding the products that were actually purchased.

Emails are a key customer touch point. They need to be part of the responsive design and testing process. Keep the emails light, with only the most relevant information.


Sep 13 2016

How can we increase end user engagement, clicks and/or purchases?  By creating a fresh new site with eye-catching features! Here are a couple options we can incorporate to get you on top of the competition:


Pressing for Parallax!


The parallax effect has been around for years in classic video games, but it became a trend in the web design world. This cool effect is now commonly seen as part of the scrolling feature of a web page. It uses multiple backgrounds which seem to move at different speeds to create a sensation of depth (creating a faux-3D effect) and an interesting browsing experience.


Sneak in a Slider!

Sliders seem to be the most effective when they provide a powerful message of who you are and what you are all about and not when they are used to highlight special deals newsletter sign-ups, etc. Don’t rely on your slider to produce conversions on their own. Think of it as a rotating portfolio of your best work. Make sure it's not killing your page load time! Focus on selecting images which encapsulate the product and service on offer. In doing this, a client can connect the image with what they may already be thinking about. If one image says it all, then there is no need for a slider, but that is rare, so a slider helps to cover many bases.


Add Animation!

Animations are great for making a website design unforgettable. They are still widely used in website design despite various considerations with loading speed or unresponsiveness. But the main thing you should remember when introducing animated elements to your website is their impact on usability. It’s up to you – decide where and in what amount to integrate motion into your design. It’s better include animation in the objects users interact with the most, like navigation menus or subscription forms. Try to avoid any noise on the site at all unless a video is clicked and played.



Sep 07 2016

You MUST have great content. Why? Google's algorithms are concentrating on what your site says. So to start, keywords are a necessary.  Google needs to know what it is that your business does. But, Google no longer wishes to be overwhelmed with these keywords.  Instead, they want you to speak around the topic after an initial mentioning of the keyword. Let's say you sell yoga services in Denver.  After doing a Google search, the first thing to appear is Yoga Pod Lodo. They have been most successful at placing 'Yoga in Denver' into their site so that Google understands it. Not by continuously repeating Denver Yoga, but instead, what they have done is strategically written about their business as it RELATES to yoga. It is this style of relevant content that makes Google content (pun intended.) Google Bots (which I have previously blogged about) LOVE keywords hidden in a great story.

A good way to do this is by disguising keywords. Just explain your business in the way a customer would. If I ask a yogi at Yogapod about their experience there...they are going to rave over the amazing teachers and community atmosphere and how it has a great corner location in lower downtown with plenty of parking options.  You must create an explanation of the content!

Adding reviews is a great way for your story to be known. People's opinions and suggestions can go a long way in driving traffic and business your way! Just make sure you are doing a phenomenal job at making your current clients happy. Maybe I will write about that another time!



Aug 18 2016

How do you get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content? We can take care of the dirty complicated work, but here is a good idea of what needs to be done:


  • Create a Sitemap
  • Submit Sitemap to Google Webmaster Tools
  • Install Google Analytics
  • Submit Website URL to Search Engines
  • Create or Update Social Profiles
  • Share Your New Website Link
  • Create Offsite Content

Once your website or blog is indexed, there will be more traffic from Google search. Content discovery will happen faster if you have set up sitemaps or have an RSS feed. Let Websnare do this for you! The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates.

Blog content is crawled and indexed faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!

Aug 16 2016

You certainly hope people will find your website or blog through a search.  But typically, you have to wait around for the Googlebot to crawl your website and add it to the Google index. Here are the basics of how website content is crawled and indexed:

The Googlebot is simply software that Google sends out to collect information about documents on the web to add to Google’s searchable index.

Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.
Indexing is the processing of the information gathered by the Googlebot from its crawling. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located.


The Googlebot finds new content on the web such as new websites, blogs, pages, etc. by starting with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled.

Jul 15 2016

So you have a website. This isn’t enough to make a customer trust you. To stand out, you have to convince visitors that you can be trusted, and that you intend to keep your promises. Your credibility depends on trustworthiness and expertise. You could be the most honest business owner in the world, but a new customer finding you on the internet doesn’t know that! We hope you will spread the word about your experience with us! Here are a few simple techniques that will earn the trust of your customers:

Show your address and phone number.

Offer a physical address on your site. The chances that anyone will actually come by are slim, but it shows that you’re a real, physical business. Make sure you provide a phone number too, in case a customer wants to reach out verbally.

Provide product reviews or customer testimonials.

 Personally, if I’m buying something online and I can’t find any customer reviews, I will not buy it. Customers rely heavily on other customers to help guide them. Seek out your satisfied customers, or ones with whom you’ve had a long relationship. Ask them for a paragraph about their experience with you, what service was provided, and how that service has helped them.

Publish information that can be easily verified.

Indicating resources or references leading back to trustful websites is certain to persuade clients of your intentions, expertise, and position in the market. News articles or information about your partners work well.

Update your site on a regular basis.

Nothing screams “Run!” to customers more than visibly outdated information. It indicates that you either are no longer in business, or no longer care about your business. Spelling errors on websites have a devastating effect on business, because it makes it seem like you didn’t put much thought or effort into it!

Be authentic and transparent

The most important aspect of your credibility is your authenticity. Stay true to yourself, and we guarantee your customers will appreciate it. (Example: If you’re a small company like we are at Websnare, don’t pretend to be a huge corporation.) And whenever you’re communicating with your customers, stay honest and candid – they’ll appreciate that even more! We pride ourselves on this very aspect!

Jul 15 2016

Websnare Clients! Contact us ASAP for an upgrade!

Joomla! 3.6 has been released! Here are some highlights of the 3.6 release:

Joomla! Update has been improved and now allows you to reinstall Joomla’s core files at the click of a button, overwriting any modified file(s) and reverting them back to the default. Joomla! 3.6 contains a lot of UX improvements. Now you can find your modules faster, have tasks done by dropdown, improved user management and so much more...

-With the new Sub Form Field function in Joomla! 3.6, we added some extra additional functionality next to Repeatable fields. Now you can nest XML forms inside each other or reuse your existing forms inside your current form.
-Create categories on the fly: It can get frustrating when you create a new item, and you realise that you haven’t created a category yet. Joomla! 3.6 now lets you create a category on the fly for articles, contacts, newsfeeds and banners.
-Menu type ACL: ACL in the backend did not exist at the menu level, now we have improved that. Give or block certain user groups access to a specific menu, and therefore also all menu items of that menu.
-See what's in your menus with All Menu Items: The new option to show all items from all menus gives you a quick overview of what is displayed where on your website. It has never been easier to spot duplicated links, missing menu items or just get an overview of every menu on your site.

Jun 23 2016

Old fashioned advertising doesn’t work, at least not like it used to. Placing an ad in the newspaper is just not enough. Now you put it in front of millions of people through social media marketing networks, and it is archived for years to come.

So, what is social media and how does it work? How can you use social media to grow your business?

Social Media are computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and network.  All those sites we use for fun and for business: Facebook, Twitter, WordPress, YouTube, LinkedIn and so on. While there are potential costs, it is free, not time consuming, easily accessible and interactive. It is crucial that you invest some time and skills to work it to your advantage. One of the main attractions of social media in growing your business is that it gives small businesses and entrepreneurs the equal opportunity to make a big name along side already existing large and well-known corporations.

Social media comes in many forms – blog, social networks, media-sharing sites, review sites and forums and virtual worlds are some of the most popular.

A blog is best described as writing articles or posts. Through blogs, a company speaks to its customers about the new and cool things it does.The most important element of blogging is consistency. Making sure that you blog regularly by setting a clear goal of posting either daily, or weekly for a whole year. Use permalinks or permanent links to link your blog to other social media platforms. Making sure your site image establishes authority, themes and designs as well as content is what attracts readers and makes your blog trustworthy to read regularly. 

Social networks such as Facebook and LinkedIn allow you to build direct and personal relationships with your customers. A  company should create pages. Social networks offer a wide range of special features, which are important to use in order to have the best possible introduction of your company’s business. Interaction is the key component to all social media, through social networks your customers can create content about your company making it organic and more convincing.

Media sharing are sites that allow users to upload and share multimedia content. Most known sites for media sharing are YouTube and Flickr. With media sharing you can grow your business by creating and distributing multimedia content to millions of viewers. 

Have a clear plan of what and how will you attract consumers to your company, creating interesting and engaging content that makes consumers want to interact through commenting on, or recommending it and therefore spreading the word on your business. Your customers are using social media as is your competition. With almost no cost, easy to get started, it can make an enormous financial impact on your business.

Jun 23 2016

More and more users do business on their mobile phones these days. The true purpose of responsive web design is to make websites easily navigable across devices. If you take advantage of responsive web design, your business can have a new set of customers. You can gear business towards those people who aren’t always near a computer. Using web design effectively allows you to capitalize on the technology of the time to gain all the customers you can. There is a significant difference between the display size of PCs and that of mobile phones and tablets. Therefore, ensuring that all the information that users expect to access up-front should be adjusted on the top section of the website. Without prioritizing the content, responsive web design may rather yield reverse effect – discourage users to search for information though their mobile devices.

Jun 23 2016

-Did you know that SIMPLICITY of design is way more important than a bunch of colors and graphics? You need to make sure that you offer all of this in a user-friendly manner. This is called UX: User Experience Design in the design and tech world. 

-Visual Hierarchy entails arranging and organizing website elements so that visitors naturally gravitate toward the most important elements first.

-When it comes to optimizing for usability and UX, the goal is to lead visitors to complete a desired action, but in a way that feels natural and enjoyable. By adjusting the position, color, or size of certain elements, you can structure your site in such a way that visitors will be drawn to those elements first.

-Having intuitive navigation on your site is crucial for ensuring visitors can find what they're looking for. Ideally, a visitor should be able to arrive on your site and not have to think extensively about where they should click next -- moving from point A to point B should be as pain-free as possible.

-In addition to keeping your site's navigation consistent, the overall look and feel of your site should be consistent across all of your site's pages. Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where being consistent can have a positive impact on usability and UX.

-Breaking down different topics or sets of information vertically is an effective technique. This allows to users to go through the related content together on the same pages, and instead of scrolling up or down, they can simply flick the content sideways to access other content. This not only makes it easy for users to access the information they want, but also impresses upon them that the brand or company has done its bit to make things easier and simpler for them. Want help?

-It is common knowledge that graphics are an important part of your content. We all look at them; that includes YOUR readers and customers. 
With that said, cartoon images could be your ticket to attract more visitors, who in turn, will buy your products or services.
Cartoon images have the unique ability to get your message across, much faster than words alone. You can even develop your brand. This is important, because if people remember you, it leads to more earnings for your business.

Jun 23 2016

Publishing fresh content is one of the keys to getting your ranking on Google. Bots crawl the Internet on a daily basis in search for fresh content—and when they find fresh content that is useful and is well optimized for keywords, it will help give your ranking a boost.


Google gives favor to older websites. The age of your domain counts when it comes to ranking your website on Google, and older is better. This is because older websites are generally more established and are trusted more by Google users than when a website is brand new.

However, this isn’t to say that brand new small business websites won’t show up in Google’s search results. This is especially the case if you target keywords that aren’t very competitive. But if your market is saturated and your website is a year old or less, you’ll be waiting quite some time to get on the first page of Google.


When it comes to choosing your keywords, you don’t always want to choose the most popular. The more popular a keyword is, the more difficult it can be to appear on the first page of Google.

The idea is to find the sweet spot with your target keywords. Use keyword research tools such as SEMRush or Google’s Keyword Planner tool to get an in-depth look at how specific keywords will work for you. Stay away from keywords that are overly competitive or too broad.

 The best use of keywords is to ensure that they are highly optimized for your audience. This means the keywords are:

*Specific and don’t have to compete with broad keywords for the first-page spot
*Make the concepts of your content clear
*Targeted to attract people interested in what you’re offering
*Valuable Content

Even if you’re a small startup with a very small reach, good content will always be found over poor content. Good content is shared, posted, tweeted, and that’s when people will make their way back to you.


You need to be able to quantify how your site is performing and what key metrics to use to determine the success (or failure) of your website. It is only once you have this information that you can truly strategize to improve those metrics, or if that's not possible with the current setup, begin undertaking the strategic steps necessary to redesign your site with those goals in mind.

May 25 2016
By websnare
Been busy around here lately! No real time to blog. As the CEO, I have found my job consistently more challenging. Going on our 20th year my journey has been beyond incredible. We have learned, progressed, adapted and are still ahead of the technology wave today! Websnare has never been stronger. We have proven our worth in multiple projects during the 2016 1st Quarter and see the 2nd and 3rd Quarters looking bright! Lots of important work to be done! Websnare, Inc. really does have the best team on the planet! Websnare consistently amazes me. One of the latest issues we are having as a firm: Many, yes tons, of businesses and independents could benefit from our focus. We are a team of between 15-25 people (it fluctuates) - and we want to help everyone, but lately we have had to make some tough decisions about who gets our attention. This is especially true in certain sectors of business where the client certainly does not want their competition gaining the same edge. We have had to choose whom we would like to help. This is a newer issue for our firm. It shows we have matured and recognize the value of our focus and launches. We certainly are not capable of assisting all who need our help - we certainly do very much want to help. Grateful for our team, my friends and family and our mutual focus.
Oct 15 2015
By websnare

You have a new website and your ready to start getting the new clients. Unfortunately the internet and google doesn’t work like that. We can’t make a website and expect to be on the first page of google instantly. What I’m going to show you today will help you in the journey to the first page of google and help you stay there.


1 Good content


You might have heard this one before and think you need to add more original content. You are 100% correct in that, if you are doing this keep it up. Here is another tip about content, write to your client with specific keywords. Google is looking for keywords that put their users in the right place, if you have the right key phrases you increase you chances of ranking higher.


2 Good clean U/X


What is U/X? It’s the user experience. Here why your user experience matters. When google finds your specific keywords and sends someone to your site they track and see how long the user was at your site. This tells google if your site is relevant to the keywords(or content) you have. A good U/X will help your potential client find what they're looking for and keep them engaged in exploring your site. If you would like to see if your site has a good U/X contact our team here.

3 Always improving


There are a hundred other things you could do to get on the first page of google but here is the most important thing to keep in mind. Always look for ways to be better. Also be patience, it’s takes time. Install google analytics to track your audience. Remember that there is always someone to help you get to the top, if you get stuck ask for help.


It’s a hard job to get on the front page of google but I know you can get there.


Oct 08 2015
By websnare

Websnare’s New Offer!!

We are so happy to tell you about our free website and evaluation offer! It is so easy to think that your website is “good enough” but with new companies springing up everyday, it is alway best to know where your website stands. That’s what we’re here to do, show you how your website is standing.


Why is Websnare Giving Free Evaluations?

Websnare is a full service website design & development firm, why should they be concerned about my needs? Our goal is to reach your target audience, the best way to do this is by taking a look at your website and helping you find the best ways to grow your audience. We find that 80% of website could use a little help to reach their full potential and business goals. That is why this is so important to us.


How Does This Help Me?

You have a website but you can’t seem to gain any new clients from the site. We’ll take a look for free and give you an outline of what you can do to make your site more functional, SEO conscious and user friendly. We are the experts in website recovery and know best way to turn a website from a basic website into an awesome website for all your friends and clients to see!


How Do I Get Signed Up?

Head over to our Free Evaluations and Consultation page and send us your name and email, as spots are filling up quickly. We would love to work with everyone. if there isn't a spot left, head over to our contact page and call one of our team members that will assist you in how we can still help you and your company. We are Websnare and we reach your target audience!


Aug 28 2015
By websnare

One of the first things that should kick off every website build is a collection of the complete content that the client wishes to be on the site. Having a clear overview of all of the content that will be on a site helps lay out things like page structure and menu organization. Furthermore, if a developer is repeatedly waiting for content from a client, that will slow down the development process and end up in extra hours and expense for both the client and developer. Copy and images are things that can be refined and finalized before the development process begins. Starting with the final images that will be used on the site and the final copy will ensure a smoother development process that frees up more time and resources to be spent on other important areas such as design, functionality, and troubleshooting.

Aug 24 2015
By websnare

As high-profile security breaches and hacks continue to occur, even to the unlikeliest of targets, it is always worth the investment to ensure adequate security on any website collecting personal information. Personal contact information, payment information, logins, and passwords are all sensitive targets that are desired by potential hackers.


If a company suffers an attack or data leak, their brand may never recover. Depending on the scale of the company and what is being leaked, such as the case with Sony, the financial implications could become huge. Once a company is associated with a hack, regaining public trust is difficult if not impossible.


Best practices in security dictate that a website should never store raw passwords and usernames in databases and use a hash to encrypt login information. Furthermore, in order to protect against brute-force attacks, encryption algorithms should not scale with Moore’s law. Most any determined hackers can afford to throw more computational power at a potential hack.

Aug 21 2015
By websnare

If your company derives most of its business from selling products, it is valuable to have an ecommerce platform integrated with your website. By hosting an online store, your company gives customers an additional option for purchasing products; this can open up your company to business from non-local customers who want to shop remotely as well as customers who may have difficulty making it to a bricks and mortar location during regular business hours. Ecommerce is so pervasive that it is almost taken for granted yet many business-owners are daunted by setting up their online shops. At Websnare we set up easy ecommerce platforms that empower business owners to easily sell and manage online. Don’t wait to set up your online shop and lose out on potential business.

Aug 20 2015
By websnare

Using Google Fonts (https://www.google.com/fonts) is an easy way to add a different aesthetic feel to your website. Finding a font that works with your brand identity will signal to users of your website your values via aesthetics and lend a more individualized look than using standard fonts (such as Arial and Helvetica). Third-party fonts such as Google fonts are generally lightweight allowing them to load quickly. When building or redesigning a site, it is worthwhile to invest some time finding an attractive and functional font that works with your proposed site design and appeals to your target customer base. There is not any one-size-fits-all solution for fonts so it is important to consider how each font will be received by your users.

Aug 14 2015
By websnare

A burndown chart is a graphical representation of all of the work remaining to be done in a project and progress towards completion. Work remaining is displayed on the y-axis and time elapsed is displayed on the x-axis with a diagonal line connecting the upper-left and lower-right corners; when 0% of time has elapsed, 100% of work remains and when 100% of the allotted time has been spent, 0% of the work should remain. This tool helps developers and project managers determine if a project is on schedule or running behind. Visualizations of different project components can provide a better understanding of actual progress and help budget time and resources more effectively.

Aug 12 2015
By websnare

Some websites employ a feature called breadcrumbs, so named for the breadcrumbs that one would leave behind to market a path through an unknown trail, that displays the navigation path that the user has taken to arrive at the current page. This can be helpful to give the user perspective as to where the current page fits into the overall site structure. Furthermore, this feature allows a user to incrementally navigate backwards through parent categories.


For instance:


Clothing > Women’s > Outdoor Gear > Jackets & Windbreakers > Women’s Raincoat

With the above breadcrumbs, a user could navigate to any one of the parent categories that have led to the current page (in the example, a single product page). This navigation method isn’t a one-size-fits-all approach, but can definitely be useful in the right applications such as a clothing website with both many individual items and nested categories.

Aug 11 2015
By websnare

Using the right color palette for your website can have a huge impact in terms of user experience as well as attracting customers. Websites that are aimed at younger visitors should employ brighter colors and clear, concise blocks of text; vibrant colors will attract the attention of younger users and help them stay interested and engaged on the site. On the other hand, a professional or corporate website may choose to employ color more sparingly reserving its use for calls-to-action, dividing layout sections, or icons and imagery. Cooler, less-saturated colors can lend a clean and professional look to your site whereas saturated and warmer colors can appear to be more playful and friendly. Buttons, calls-to-action, and anything else that the user can interact with should be accented with color so that they are not overlooked. It is always a good idea to employ the same colors used in your logo and branded materials. From those colors, you can choose complementary colors to extend the palette or try using different levels of opacity to lend depth and texture to your site’s look.

Aug 10 2015
By websnare

Creating and maintaining a company blog is a good way to support marketing and SEO efforts while also building credibility for your brand. Informative blog posts give you a chance to build a brand voice while evincing your company’s topic knowledge. Your desire to serve customers and better your field of work should be the main focus rather than trying to sell products and services; blogging is part of a long-term marketing strategy of relationship building. Also, by creating blog entries that cover subject areas that are relevant to your company’s field, your website will be more visible in searches. On the whole, a regularly updated blog will be one of the most cost effective, and hopefully enjoyable, marketing activities you can use to build an audience and eventually attract more customers.

Aug 07 2015
By websnare

Is your business listed on Yelp and Google? No? What are you waiting for? Creating free listings at places like Yelp, Foursquare, Google+, the Yellow Pages and Angie’s list can help you get more visibility and business for free. Creating a profile on business listing sites will help expose your company to a wide group of people and create more instances of your business name online thereby helping SEO efforts. Most business listing sites allow you to create a basic profile for free and upload a company picture with contact info and address.

Not all customers think alike and many will search for business or services through several different platforms. Some customers may prefer to search for business through a portal rather than just simple search because they feel that listings on their favorite directory are more legitimate or trustworthy. As such, it is advantageous to list on several different directories in order to capturee the widest possible segment of potential customers.

Aug 06 2015
By websnare

When collecting information for a newsletter signup or registration form, resist the temptation to try to collect every possible piece of information from a user. Although it seems like this would be the most economical use of a signup form (after all, you have finally gotten the user’s attention), users will get frustrated and fail to complete the form if it is too long; each user is making a mental calculation of how long it will take to complete the form and how much of a hassle it will be.


The aim with a signup form is to collect only the information that will be used for databasing or selling. For instance, if you are never going to send physical mail to your newsletter subscribers, you don’t really need their full addresses; simply asking for their states of residence or zip codes, a single line in the form versus three or four, will give you as granular of location information as you need to run regional promotons while still keeping your signup form as short as possible.


Next time you are making a signup form for a newsletter or your company, try to be as economical as possible and get by with the fewest number of fields necessary. You could start capturing more users with a shortened form.

Aug 05 2015
By websnare

Using a responsive framework such as Bootstrap is a good way to make sure that your site displays correctly across all browsers and device sizes. Frameworks help designers and developers by providing advanced HTML elements and ensuring proper responsiveness; this means more time can be spent considering design elements and user flow instead of debugging a site that doesn’t scale properly. Most frameworks are open source and have a large community of developers that contribute to them meaning that updates and fixes happen organically, solving problems that other developers have encountered. Of course, developers using frameworks will be bound by the limitations of the framework itself, but in many cases, the tradeoff between limitations and saving time is well worth it.

Aug 04 2015
By websnare

Nested menus, sometimes called megamenus, are a great way to provide users with easy access to pages deep in your site. If you have a website with extensive pages, such as individual product pages, it may make sense to nest each item page within their corresponding menu categories; these categories may be further nested in top-level menu items such as Products or Services. Organizing large numbers of pages like this allows a user to reach their destination in one action rather than three or four. This is not a one-size-fits-all solution, however. Some pages should have their own category landing page, especially if it is something new or something that requires explanation. In many cases, though, nested menus can be the most efficient way to navigate a large website.

Aug 03 2015
By websnare

Your company’s logo is one of your most important assets. A logo is a crucial part of the larger company brand identity and will be remembered by your customers and prospects. As such, the logo reflects on your company on a level of meaning and a level of style. It is important that your company’s logo displays correctly and crisply in each application.


Company logos should be created as vectors, or lossless scalable image files that can be made infinitely large without distortion. If your company logo is, for whatever reason, not a vector file, a designer can help you convert it to one. This will help all of your branded materials look more professional - no one appreciates grainy or distorted images on print materials or on the web.

Vector files will still need to be exported for use on your website, but they are extremely handy for print layouts where the original source file can be used as an image link. This will help your logo remain sharp at any size while utilizing the 300 dpi standard for printing.

Jul 31 2015
By websnare

Upgrading your computer’s RAM will lead to faster load times for programs, files and also websites. As software requires a progressively greater amount of processing power every year, the demands on your computer are constantly creeping higher. Thankfully RAM is relatively inexpensive compared to other computer upgrades, and in many cases easy to install yourself. A RAM upgrade will also make webpages load faster; regardless of how fast your internet speed is, your computer can only render pages up to the limit of its processing power. For a small investment, upgrading your computer’s RAM can add years of life, and better functionality, to your trusty computer.

Jul 30 2015
By websnare

One of the best things you can use a tool like Google Analytics for is tracking user flow or the path that users take from one page to the next before arriving at their final destination. Examining a user flow can show the most common paths that users are taking to get to the information for which they are looking. If you notice a pattern of users going to a page that is buried deep in the navigation, the page could be important or popular enough to warrant being moved higher up in the navigation scheme. Analyzing your website’s user flow could reveal behaviors amongst your users that you were not aware of and will allow you to make content tweaks that will direct them to the information they need more quickly.

Jul 28 2015
By websnare

A splash page is the initial page that a user views when visiting a website. Splash pages can change to reflect different marketing pushes or time-sensitive promotions or can be static and act as a home page or explainer page. For instance, a company that sells products and runs timely promotions can capture visitors’ attention and display their promotion or offer to everyone who visits the website, casting a wide net of awareness for the given promotion. On the other hand, a splash page for a phone app or service will usually be an overview of the features and benefits of the app; this sort of splash page provides a stripped-down design with the minimum necessary information to convey the idea behind the app without introducing any noise or other ideas that will distract from the central point. Splash pages can be made to display only once or twice, allowing a visitor to pass directly to the website’s homepage if the splash page has already been viewed. In short, employing a splash page allows a website to display the most important information first thing before the user sees anything else ensuring that your message will be heard.

Jul 27 2015
By websnare

In any design or development process, there is an outlined list of what is expected from the designer and developer as requested by the client called the scope of work. This document will ensure that both parties know exactly what to expect from any given client and make sure that the client gets what they hired the designer/developer to do and that the designer or developer isn’t required to do things that weren’t agreed upon in the original scope. This is not a perfect world, though, and oftentimes new requirements or features will be needed after the original scope of work has been determined; scopes of work can be amended to include the new items at which point the designer or developer will most likely increase the payment amount to reflect the added work.

Scope creep happens when a client continues to request additional work, features, or time without renegotiating the final payment amount - the scope of work creeps upwards. Most developers and designers are nice people who will probably allow one or two new items without charging more, but this courtesy can be abused by clients who feel entitled to unlimited changes. This is a bit like trying to hit a moving target as the checklist for completion keeps growing. For the most fair and square dealing with a developer or designer, any major changes in the scope of work should warrant a renegotiation and new scope lest the developer ends up effectively working for free.

Jul 24 2015
By websnare

The eye has a natural tendency to scan in the direction of reading. This has led classic design to favor a layout where elements are arranged in the same direction as reading a paragraph. For English speakers (and several world language groups, of course), headlines and copy would begin in the upper left-hand corner of the webpage. Similarly, the company’s logo and brand elements would appear in the upper left-hand corner of the website framing the content below. A user’s eye will move in a Z pattern following a left-to-right and top-to-bottom path along the page. An effective web layout will exploit this tendency and place the most important headlines and copy in the upper left-hand corner. Images supporting the copy can be placed in the upper right-hand and lower left-hand corners to fill out the page (remember not to use too much copy). Even though this technique was developed for print layouts, it is still a useful way to design website layouts as well as reading itself still follows the same principles.

Jul 23 2015
By websnare

HTML5 possesses a substantial animation capability. The former major animation platform, Flash, is being phased out as HTML5 can deliver animations faster resulting in quicker page load speeds. Apple decided to end support for Flash on its iOS operating system, a sign of the times but also a major disincentive for its continued use. HTML5 is supported on virtually all operating systems and browsers, some of which do not run Flash. Furthermore, HTML5 animations perform better on touch screen devices. Between HTML5 animations’ superior speed and compatibility to Flash, new websites will increasingly opt for HTML5 if they use animations.

Jul 22 2015
By websnare

Meta tags are descriptive words or phrases that are embedded in the meta information of a website that is not visible to the users but is visible to search engines. Using meta tags allows your site to be more easily found and indexed resulting in better search rankings. Meta tags should be descriptive and include search terms that your industry and customers are likely to use. Appending this information to your homepage and website subpages is a worthwhile step in improving visibility to search engines and ultimately page ranking.

Jul 21 2015
By websnare

Web traffic can be a great informational tool that explains who is visiting your website and from where your visitors are coming. Using an analytics tracking tool like Google Analytics will provide a breakdown of many statistics about your website such as number of visits and visitors, visit length, links referring visitors to your site, and visitors’ geography (among many, many others). Having these figures on hand can assist in fine-tuning marketing programs and making your website more efficient in displaying information (or converting prospects to sales if that is applicable). If you see that a disproportionate number of visitors all go to the same page, this is in an indicator that what is featured on that page is one of the main reasons visitors are coming to your site. Maybe you could make it easier to go directly to that page or engage in a marketing push if a certain product page is overwhelmingly popular. Regularly looking at your web traffic analytics is a great way to get the other half of the picture in terms of where your users are going (and guessing why).

Jul 20 2015

Some design philosophy posits that the design of something should go almost unnoticed because it functions so well that everything else besides the intended function is transparent and unobtrusive. This method of design which focuses on user experience over all else can take many forms: not everything needs to adhere to the ultra-minimal modern aesthetic, but if it can be used easily by the target audience, or even better yet a wide portion of the population, then it is a successful design. Adding more aesthetic elements can become superfluous is they do not fulfill any functional roles. Each addition to a page’s layout adds an element that will demand some attention - adding too many elements can distract from important calls-to-action and navigational items. In short, a website should strive to be aesthetically pleasing, but functionality should rule the day in most design decisions.

Jul 17 2015

When developing a website, there is a tool to use to gauge interest in a particular feature without having to build out the entire functionality of the feature. This is called a feature stub. Using a feature stub allows web developers to see if the demand for new functionality is enough to warrant the time investment in building additional capabilities into a site. A feature stub can take the form of a button or call-to-action; when the user clicks or interacts with the feature stub, it will usually redirect to a page explaining that the feature is in development or coming soon. The webmaster or developer can track the site traffic to determine how many people have clicked on the feature stub and compare it to overall traffic to see if there is enough demand to warrant building the actual feature. Using this method saves time by prioritizing which features should be built out while providing more information on your users’ desired functionality.

Jul 16 2015

In web design, originality does indeed go a long way. However, much experimentation and originality works because it is supported by long-standing conventions that users have grown accustomed to. For instance, on many pages the sign-out or profile icon is in the upper right-hand corner. By keeping this in mind, pages that use this convention make their layout intuitive to users who are accustomed to this location and as a result using the site is very easy, even for first-timers. Designing with conventions does not have to be limiting - choices for individual site elements may not conform to the current conventions and are better served using their own rules. In the long run, conventions have helped build a consistent language for the web so that users can use almost any site reasonably well.

Jul 14 2015

Having images that are sized specifically for use on the web can help make your website’s appearance much better and also load faster than unoptimized images. Some things to take into consideration are the compression and format used on images as well as the size. Images should be exported to be the smallest size possible without any noticeable quality loss. The PNG (portable network graphics) format provides high quality resolution at lower file sizes. Images optimized for web will load quicker and have color palettes that are optimized for your browser. Also, many websites will have versions of images at double the resolution for use with Retina displays. Provide your web developer or designer with the images you want to use on your website to make sure that they are optimized for web use and will give your website visitors the best experience possible.

Jul 13 2015

It is always important to take regular backups of your site. It is not typical that you would lose information for no reason, but there are indeed things out of your control that could affect your website. At Websnare, we insist on taking regular backups of client sites to ensure that none of their valuable data or pages are lost. This is an investment in your website and making sure that in the event of server errors or compatibility issues, your site can be up and running again as soon as possible.

Jul 10 2015

In designing UI elements, two major styles employed are flat and skeuomorphic (skew-oh-morphic). Flat elements employ clean and clear lines with two-dimensional styling whereas skeuomorphic design imitates physical objects in three dimensions with depth and physical features. An illustration of the contrast between the two is Apple’s redesign of iOS between versions 6 and 7; with iOS 7, and now 8, Apple designers converted the UI to all-flat icons and all of the native apps such as the calendar app to flat design. Previously, the native iOS apps had been designed to imitate their real-life counterparts, now they are flattened to provide a simple experience. Flat design is coming into vogue, lending a polished and modern look to websites and apps employing it. When designing elements for your site, consider what sort of aesthetic you want to convey and if that aesthetic works better with flat graphic elements or ones with depth that look more like real objects.

Jul 08 2015
By websnare

Google can seem like the final word in terms of the internet pecking order. Companies are constantly vying to be ranked #1, or at least on the front page of any given search results. The art of search engine optimization, or SEO, aims to improve the visibility and rankings of a site in search engine (Google) algorithms. Accomplishing this successfully is a full-time job and requires several constant tweaks. There is something easy you can do to improve your rankings, though: submit your site to Google for indexing. Doing this quick and easy step can help boost your website’s rankings by making it easier for Google’s algorithms to find your site.

Jul 07 2015
By websnare

If you’ve needed to look something up in a hurry and on the go on your smartphone (chances are probably good that you have, probably already once today), then you know the importance of having an elegant and usable mobile site. A mobile site is not simply a website made smaller; a well-designed mobile site will place an emphasis on clarity and legibility and account for displaying in portrait orientation versus landscape orientation for desktop sites.


Smart Insights reports that at least 80% of internet users own a smartphone and use it to browse retail sites as well as access media sites. However, some companies, almost unbelieveably, have not yet implemented mobile sites. This is not smart, as any difficulties that users have browsing non-mobile sites will usually end up as frustration with the company or brand being visited.

A mobile site will deliver an easy and pleasurable experience by loading faster and being easier to navigate. Buttons and interactive features will be made larger while images will be compressed and made smaller to reduce the amount of bandwidth required to load a given page (saving time and limited mobile data). If you don’t have a website with a mobile version or responsive design, you may be making it more difficult for your customers to use your site and losing out on valuable business.

Jul 06 2015
By websnare

A responsive web layout is a way to make sure that your website displays properly and elegantly on any browser window size. A responsive layout will rearrange or resize elements on the page to best fit the size of window in which the website is being displayed. Because your visitors will be using a variety of screen sizes and resolutions, you want to be sure that your site displays as intended and that all of your content is visible.


By viewing your website layout as it was intended to be displayed, visitors will have an easier time finding the relevant information they are looking for as well as enjoying a superior browsing experience which will reflect positively on your company and brand. The aesthetics of your layout will be greatly enhanced if columns and content can be rearranged to best suit the dimensions of the window or device that your visitors are using.

Vast improvements have been made in responsive web design with the advent of CSS and HTML5. It is almost rare to discover modern sites that are not responsive. This has allowed companies to use a single site that will display better across all devices and results in better search rankings, robust usability, and most importantly fewer headaches for the developers making the site.

Jul 03 2015
By websnare

Add a Signup Link on Your Footer or Header

The footer block of your website is a great place to add an invitation for your customers or prospects to join your mailing list. You can add this as text or as an icon such as an envelope. Placing this link in the footer, or even header, is an inconspicuous way to nudge your visitors to sign up for your mailing list. Those who are interested will self-select leading to a more engaged mailing list. Some sites display pop-up dialogs prompting visitors to join their mailing list or even offer discounts or special downloads for joining.

Publish Original Content

Mailing lists aren’t just for selling. To the contrary, the best way to attract and keep engaged contacts is by publishing original content that your audience will find helpful or informative. A periodic newsletter is a great way to give your readers updates on your company and industry and showcase your expertise; by showing authority in your areas of expertise you will be building trust and confidence in your company and brand.

Change Up Your Subject Lines

The subject line of your emails has a significant effect on open rates. One way to fine-tune your subject lines is by using A/B testing: sending half of your list one subject line and half another subject line then comparing the open rates of the two. Most email marketing services such as Constant Contact or Mailchimp will allow you to do a split mailing very easily. Once you have found what phrases, keywords, and styles your list responds to, optimize your email subject lines to reflect them.

Jul 03 2015
By websnare

Add a Signup Link on Your Footer or Header

The footer block of your website is a great place to add an invitation for your customers or prospects to join your mailing list. You can add this as text or as an icon such as an envelope. Placing this link in the footer, or even header, is an inconspicuous way to nudge your visitors to sign up for your mailing list. Those who are interested will self-select leading to a more engaged mailing list. Some sites display pop-up dialogs prompting visitors to join their mailing list or even offer discounts or special downloads for joining.

Publish Original Content

Mailing lists aren’t just for selling. To the contrary, the best way to attract and keep engaged contacts is by publishing original content that your audience will find helpful or informative. A periodic newsletter is a great way to give your readers updates on your company and industry and showcase your expertise; by showing authority in your areas of expertise you will be building trust and confidence in your company and brand.

Change Up Your Subject Lines

The subject line of your emails has a significant effect on open rates. One way to fine-tune your subject lines is by using A/B testing: sending half of your list one subject line and half another subject line then comparing the open rates of the two. Most email marketing services such as Constant Contact or Mailchimp will allow you to do a split mailing very easily. Once you have found what phrases, keywords, and styles your list responds to, optimize your email subject lines to reflect them.

Jul 02 2015
By websnare

No other device factors into overall site navigation and usability than the menu. Menus can take several different shapes but all effective menus have one thing in common: they effectively organize information and provide a meaningful overview of the site structure. Websites with fewer individual pages can get by with only one level of navigation, usually displayed as a bar across the top of every page. More complex sites can employ drop down menus with multiple sublevels nested inside of main categories. Sites with ten or more sublevels in each category may employ “mega menus” that expand to show several rows and columns of subpages for each top-level menu item.

Menus walk a balance between being easy to use and displaying all possible information. It is often necessary to compromise between the two to deliver a menu that is usable but still allows quick access directly to the desired pages. Design and styling elements such as contrasting color schemes, highlighting, and hover effects can help point users in the right direction and make menus easier to navigate. Starting with a clear sitemap will make menu structures fall into place and make most decisions about menu structure automatic.

Jul 01 2015
By websnare

Add Icons to Your Services Page


If a picture is worth a thousand words, then a well-thought icon on your website can certainly save some words and space. Including icons on your business’s website is a great way to communicate the scope of your offerings clearly and quickly in a matter of seconds to a potential customer browsing your site. A graphic designer can tailor icons to match your specific industry and service offerings, giving a polished and professional look to your site.


Simplify Your Copy


Many companies feel the need to explain even granular details about their products and services on introductory pages on their websites. This results in a website that appears crowded and buries the most important points about the company in large paragraphs. The copy (text) in the body of your website should be as concise as possible. Visual aids such as icons and photographs will help get your point across in an evocative manner with far fewer words on the page.


Preserve White Space

Fight the urge to occupy every square inch of virtual real estate on your home page. Most of the time, a good headline and subheading will tell your users right away that they are in the right place. If you have a scrolling homepage with multiple sections, try to limit each section to one short paragraph (under 50 words). If something is so complex that it needs an in-depth explanation, give it its own page and link to it. Homepages should provide a clear overview of who you are and what you do while nudging users towards next steps, calls-to-action, and purchase/enrollment. By giving each item and headline room to breathe, you give your users room to breathe as well and allow them to spot the most important information on your homepage effortlessly.

Jun 30 2015
By websnare

The issue of accessibility in web design relates to how easy, or even possible, it is for the target group of visitors to use your website. In order to provide a website that is truly usable and accessible, it is crucial to have a good understanding of your target audience. For instance, websites that will have predominantly older visitors - say, something relating to retirement - should employ larger header and body text sizes so that users will not have to struggle to read the text on the site (or go looking for their reading glasses). Similarly, a website geared at children should employ simpler language and use an inviting color scheme.


Designing with your audience in mind will help solve many crucial decisions throughout the design process. Color palettes, word choice, and complexity can all be tuned-up at different levels as dictated by the markets and audience you are trying to reach; using the proper aesthetics for your audience will build trust and goodwill amongst your users. If your company has already gone through a branding and identity exercise, these are things that you will most likely have already figured out.

The ultimate goal for most websites is to make it next-to-effortless for your users to find the information they need in an intuitive fashion. The more appealing and easy-to-use your website is, your audience and customers will enjoy using it more and will respect your brand as well; every customer interaction with your website is also an interaction with your brand. There are best practices to dictate how to make your website more accessible to a given demographic or target group, but also some thoughtfulness and testing are important to nailing a design that works well.

Jun 29 2015
By websnare

How your information is organized on your website is one of the biggest factors that contributes to usability. Well thought-out menu structures and pages enable users who have never been to your site before to intuitively find what they are looking for with very little effort. It is always worth asking yourself if it is logical to have pages and information where they are.


A tool for accomplishing a clear and successful organization of pages and information on your website is a sitemap. A sitemap is a bare bones chart that shows the location of every page on your website and how it nests into other pages and the overall structure. Creating a sitemap is a good opportunity to understand the scope of your website and consider if your organizational structure is easy for a newcomer to understand. Furthermore, a clear sitemap will make the development process easier by orders of magnitude.


When you are thinking about building a website, start with a sitemap that makes sense and is conducive to the user flow and functionality that is appropriate for your company or industry. It can be good to compare your website’s structure and organization with others in your industry, but also remember that it needs to make sense to your users and the needs of your particular company. Clear organization will be appreciated by all of your users and provides the solid foundation needed for a functional and successful website - be sure to give this step the attention it deserves.

Jun 26 2015
By websnare

Once you’ve done the hard work of attracting potential customers or clients to your website, you have already made progress towards the goal of new business. After capturing your prospects’ attention, your website needs to give them something to do in order to move them closer to being paying customers or clients. A clear call-to-action on your website will allow prospects to self-select and move themselves through the selling process; a call-to-action can take many forms, a common one is a clickable button or link by which the user can request more information on your company, download a white paper or case study, or sign up for your mailing list.


If the purpose of your website is purely informational, then a call-to-action can still be useful to add more subscribers to your mailing list (you have a mailing list, right?). A clear and simple call-to-action answers the user’s question of “Ok, I’m here, now what?” and provides a clear path for them to take if they are interested in proceeding further. Along the way, things like registration forms or information forms can help you learn more about your prospects as well as assist you in your future marketing by providing more demographic information about your prospects.

Finally, calls-to-action should stand out visually; this is why so many of them appear as colored buttons - they are just itching to be clicked. Making next steps as obvious as possible via a clear and inviting call-to-action takes little effort on the part of users and makes your website’s usability feel intuitive. Whenever and wherever possible, you should be evaluating opportunities for calls-to-action not only in your website, but also in sales collateral and email list messages.

Jun 25 2015
By websnare

Take your web copy. Now edit it down to half the length. Now edit out half again. Clear and concise copy will go miles in terms of conveying your message to your customers and will also result in an aesthetically-pleasing layout for your website.


The general rule of thumb for the copy (text) on your website is that less is more, as in less copy is more effective. Lengthy copy only serves to distract your users from the important messages and calls-to-action on your website. It is not necessary to explain every detail of your company, product or services on each page of the website; users should be presented with enough information to navigate through your website and know that they are in the right place for what they are seeking.


Clear and concise web copy will also strengthen your brand and make it appear more refined. Contrasting fonts and headline sizes can aid in organizing content on your website. Every unnecessary line of copy places an additional, albeit small, mental burden on your users. Remember to pare down your copy before you start building your website, it will make everything easier in the long run.

Jun 24 2015
By websnare

The choice of typeface can have a tremendous impact on the way that a company or brand is perceived; aesthetically, typefaces have emotional resonance and can convey information through the design and physical structure of each letter. Similarly, the choice of fonts in web design will affect the usability and aesthetics of your website.


We now have more choices than ever with which to design our websites. In addition to the legacy fonts designed by type foundries of yore, there are fonts designed specifically for legibility on the web and smartphones. Choosing a font for legibility is important as is one that fits with the visual identity and aesthetics of your website.


There are several considerations for the font chosen for body copy (text) on a website: it should provide the proper amount of space in order to make the paragraphs feel uncrowded, contrast with the background, and read easily. Sans-serif fonts, fonts without legs or serifs attached to the characters (the most famous example being Helvetica), have become the go-to choice for many websites as they provide all three of the above characteristics.

However, this is not to say that one size fits all. To the contrary, the choice of font on your website, once it accomplishes the basic requirements, should reflect the personality of your company and resonate with your target audience. This is where a comprehensive brand identity becomes very useful - once you carve out a clear visual identity for your company or brand, these decisions will not need to be revisited as they will already be consistent across your printed materials and website.

Jun 23 2015
By websnare

A visual brand identity is one of your company’s most valuable assets - your brand communicates the trust, authority, and quality that your company represents and that you work hard every day to maintain. Your firm’s website is an extension of your brand and acts as the handshake between you and new customers.


When it comes to the appearance of your website, it is imperative to apply a clear and consistent visual identity across all pages for several reasons: it reassures users of the trust and quality that your company represents, it reminds users they are in the right place, and it further solidifies your company’s brand identity in their minds.


This can be accomplished by incorporating your logo in the headings on each page within your website, using your brand or logo’s colors as accents throughout the website, and maintaining consistent wording in your copy. When users arrive at your website, they are at one of the last stages of shopping before purchasing from you or enlisting your services; by this point, if you have branded your website, it will already look familiar to them even if it is their first time on the site.


How you go about branding your website will largely reflect the overall properties of your brand’s visual identity. Is it elegant and refined, modern and minimal, or possibly homey and rustic? This will help shape what color palettes to use, how your copy reads, and the images that you use on your website. Your website is a destination that customers will reach as part of the sales cycle and you get to define how that place feels to them.


Several design and structural elements and aesthetic decisions on your website work together to make the site feel right to your customers. If you have a strong visual identity in place, you will have to do less selling and persuading - customers will realize they are in the right place already.

Jun 19 2015
By websnare

Website expert Steve Krug literally wrote the book on website usability and has been a champion of functionality and ease of use for over a decade. His central point, and personal motto, is this: don’t make me think! This applies to every level of website design from menu structure to the look and feel of each page.


Humans have a finite amount of time and a limited attention span, so the goal of an effective website is to lead users to the information they need in the most economical fashion possible. Each decision that a user needs to make exhausts a finite attention resources with some users giving up altogether if it is too difficult to find what they came for.


Your website is a representation of you and your brand, so any joy and ease that users experience on your website will not only make them happy, it will build up goodwill in their eyes and keep them returning to your site and brand. A good website will be easy to use even for people with limited computer skills or knowledge.


Several aspects will contribute to ease of use. Employing a clear visual hierarchy on the site helps organize information in a way that makes it seem intuitive and that makes users’ interactions almost effortless. Furthermore, site structure should be clear, logical, and reflect how users actually think.


At Websnare, we work closely with clients to craft websites that are accessible to their customers and provide an effortless user experience.  Our thoughtful development process makes sure that users don’t have to think to get what they want, this keeps our clients’ customers happy and coming back time and again.

Find out more about our development process here.

Jun 18 2015
By websnare

The following information should help you out:

Your Iphone 5 or 5s Camera is not working anymore.
Recently, I realized my front facing camera on my Iphone 5s was not working. I did a bunch of investigation and saw many people thinking this was due to the latest IOS update. It probably is not related.  The fix for my camera was so old-school that I decided to go ahead an add a blog about this as it is not customary and actually really easy to achieve. 

Take your phone out of its case.
Take the iphone out of its case if it is in a case and close the camera app. 

Then power off your iphone - hard power off, using the power button at the top of the phone. 

Locate the front facing camera on the Iphone and apply simple/easy pressure to the lense - Using a clean finger. 

You may feel the camera lense recess into the casing a bit, that is fine. It should not take tremendous pressure, just a simple nudge.

Fire back up your Iphone and try the camera app.

Fire up your Iphone and start your camera app.

If your camera now shows video output and works, you just fixed your issue. I could not believe this actually fixed the issue on my phone but it did. So, I wanted to pass this along to all others who are about to drop money on repairs and are frustrated with the iphone and the latest updates (I spent hours reading people's complaints and frustrations online before finding this fix).


Thanks and please remember we did not design the Iphone, the camera lense issue is not our fault and we take no responsibility for you breaking your phone physically while making this repair. 

Apr 23 2015
By websnare

With how quickly the world of technology and web development is transforming, ensuring your website is up-to-date with the modern times can seem daunting and exhausting, but it’s also the key to sculpting a professional, polished online image. Unfortunately, first impressions carry quite a bit of clout in the business world, and if your web presence comes across as being behind the times, potential clients will most likely infer that your products/services are dated as well. So, how do know if your website is in need of a facelift? The following information should help you out:

Your Website Isn’t Designed to Be Responsive
There are many devices out there that are designed to access the internet, and the list just keeps on growing. When looking to lure in more clients with your website, it’s crucial that your web page is functional and user-friendly across multiple platforms as many online users don’t solely rely on their laptops for online browsing anymore ; if a prospect pulls up your site on a mobile device and the page doesn’t load properly, read well, etc., the natural reaction is to close your site and move on to the next listed option.

The Graphics and Layout Are Dated
If it’s been years since your site has had a revamp in its design, you might want to think about how you can best enhance the visual elements; unusual fonts and overpowering animation were once interesting ideas to explore, but currently, sleek, clean, and most of all, practical graphics are what users gravitate towards when it comes to websites. In other words, a standout website manages to have captivating aesthetics without distracting the audience from what the page is actually about.

The layout of the website is another major thing to consider; modern sites are constructed to be both convenient for end users to operate and favorable for search engines to crawl. If your navigation and information are not simple enough for your audience to easily figure out, you’ll have a hard time converting any traffic to actual leads, and likewise, if your site has not been optimized with the ideal coding structure, site architecture, and content development, it will be hard for you to rank highly in Google, Bing, etc.

Your Bounce Rate is High
If you look through your analytics and notice your website has a high bounce rate (meaning visitors leave your site after looking at only one page), this means there is probably room for improvement. Hard to read content, irritating advertisements, confusing navigation, unfavorable graphics, and technical glitches are all reasons why users disregard web pages as soon as they land on them.

Your Website Looks Abandoned
If you fail to integrate social media with your web presence, update your product listings, or produce new blog content regularly, users may question if your site is still in working order, and similarly, having broken links or other features that no longer work on your site makes it difficult to cultivate a strong web presence. Adding fresh updates to your web page consistently, as well as fixing any functional issues, lets your audience know you are still here, and these actions are also extremely important if you want to see any of the benefits that SEO offers.

Maintaining a powerful, robust, and modern website is no easy task, especially if your industry knowledge is not very expansive. Luckily, our experts at Websnare, Inc. have been designing and revamping websites for nearly twenty years, and if you’d like to get in touch about your current project, we guarantee we can help you shape it into something truly cutting edge and world class!

Apr 16 2015
By websnare

If done right, SEO can get your website ranking higher in search engines which generally leads to more traffic, a larger audience, and an increase in sales leads, but the success of your SEO efforts greatly depends on finding the right provider. When searching for the expert that’s right for you, it’s important to create a healthy dialogue to ensure all of your questions and concerns are addressed; after all, you’re putting quite a bit of trust in someone to help you boost your brand. To help you feel comfortable and assured that you have all of the information to make the right decision, here are a few starter questions to ask your potential candidate:

Do you have references?
As with any service, speaking to past or current clients of a provider can help give you a clear idea of what to expect. Are deadlines met on time? Are the delivered results harmonious with what was originally promised? How is the communication? These are the types of questions that will help you make the best decision, and while some companies prefer to keep their SEO campaigns private and confidential, an experienced industry expert should have at least one client willing to put in a good word.

When will I begin to see improvements in my rankings?
The answer to this can be estimated, but it cannot be set in stone. The reason for this is that there is no guarantee that search engines will crawl and index your website by a specific date, and even when this does happen, there’s no way to predict exactly when the changes will be applied to ranking algorithms. With dedicated efforts, a boost in rankings (as a result of ethical SEO practices) can usually be seen within 4-6 weeks, but anyone who promises anything definite is probably just trying to snag you as a client.

How will you keep me in the loop, and how will I know what my money is going towards?
It’s important to understand both how the communication will work and how the results will be delivered before you agree to sign on with an SEO specialist or agency. Since it does take a bit of time for white-hat, sustainable methods to have a direct benefit, it’s essential you know how your investment will be initially implemented. Generally speaking, weekly or monthly written reports can clear up how your resources are being utilized, what your current analytics are, if/how they’ve changed, and what work needs to be done to get those numbers to an ideal spot. Also, agreeing on deadlines for deliverables (i.e. receiving a technical analysis of your site by the first week) will help you know things are steadily moving forward.

Do you specialize in one branch of SEO, or can you help me cover all of the bases?
There are many sub categories of search engine optimization; local, content, technical, on-page, off-page, etc. are common terms that you’ll hear being passed around in the industry, and typically speaking, it takes an amalgamation of most (if not all) of these to get a company site to rank number one and stay there. There are many firms that specialize in one area, but if you’re starting from scratch or trying to heal poor practices from the past, you’ll have a greater chance of receiving all of the benefits SEO can offer if you invest in someone who encompasses knowledge in all of these areas.

What techniques will you be using to help my rankings?
Even if your understanding of how SEO works is very limited, this is still a good question to ask; first off, it will help weed out the few who still use shady methods (such as keyword stuffing or article farms), and secondly, any reliable specialist shouldn’t have a problem being a little transparent. Just like a good doctor explains to his/her client how a medical procedure will work before starting in, you want to hire someone who takes the time to ensure that you have a basic grasp of what will be done on behalf of your company. This helps you become an active participant in the process, and it allows you to stop and ask questions about something you might be concerned about before it goes into motion.

Also, the more detailed and customized your expert is willing to take your campaign, the more advantageous it will be for your company long-term; this might help clarify why some search engine optimization companies charge only a few hundred dollars for basic strategies and others charge higher rates for a complex approach that’s molded to fit the needs of your specific brand and industry.

It’s fairly well known now that SEO is necessary to create a high level of online visibility, especially for brands in competitive niches, and our team at Websnare, Inc. wants all of our clients to have full faith in our services and abilities. We sincerely care about advancing the web presence of each company we work with, and we’ll be happy to answer these questions, as well as any others that cross your mind, if you’d like to set up a consultation with us!

Apr 08 2015
By websnare

Here at Websnare, we’ve been recommending Joomla! to our clients for a long time now. We’ve found it to be one of the most versatile and easy to use content management systems out there, and with all of the extensions and in-depth tutorials the platform offers, it’s a standout option no matter what size of business you run or how extensive your technical knowledge is. The new version of Joomla! (3.4) was released back in February of this year, and with it came some major upgrades and improvements. If you’re looking to revamp and enhance your current web presence, here are a few reasons why our web experts recommend this new rendition of our favorite CMS:

Ability to Edit From the Front End
One of the most convenient new features Joomla 3.4 offers is the ability to edit and modify modules from the front end instead of having to migrate into the back end to make a quick change to the text. While you are logged into the backend, there will be an “edit module” icon that appears on the front end after you scroll over the module you wish to edit, and when you click on it, you’ll instantly be able to access and revise your material. This makes it much simpler and quicker to update content on a web page--two qualities that are always warmly welcomed in the online world.

Greater Security
You can feel even more protected and secure using Joomla!; version 3.4 utilizes Upshield code, a unique security feature that thoroughly analyzes the contents of files being uploaded and protects against anything that appears to be suspicious or unsafe.

Implementation of Google’s New ReCAPTCHA Feature
Now you can filter through spam without making your end users sort through an irritating and confusing jumble of letters and numbers. Joomla! now utilizes Google’s improved reCAPTCHA feature (commonly referred to as No CAPTCHA) which uses advanced techniques to distinguish a robot from a real human with a single click of a button, so your site’s visitors can simply check a box that says “I’m a real person” or “I'm not a robot” instead of sorting through the traditional puzzling text (although the original reCAPTCHA version is still supported by Joomla! 3.4 if preferred).

Removable Side Bar Option
This ability to remove the admin bar on the side of the screen allows for greater responsiveness on multiple devices as you can take it down and access the full screen, allowing for a convenient and more flexible experience.

Since the new Joomla! 3.4 rolled out, there are many opportunities for you to boost and advance what your website is capable of. If you’d like a professional team to upgrade your current web project to incorporate these ideal features, or build you an impactful one from scratch, we’ll make sure to design and develop in a way that your site is just as impressive to the public as it is convenient for you to use. Get in touch with us today for a consultation and a fair quote!

Apr 02 2015
By websnare

The ability to leaf through and invest in products from anywhere, anytime has taken convenience to an entirely new level, and as more individuals are choosing to utilize online shopping, the need for e-commerce is rapidly growing among website owners. Getting your online store set up can be hugely lucrative when done right, but it’s also not as fast and simple of a process as many tend to think. To speed up your progress and make sure you’re heading in the direction of profit, here are a few pieces of advice to consider.

Thoroughly Test Before You Launch
A reputable developer will test all website features for functionality before launching the finished product, but don’t be afraid to include yourself in this process; get behind the site and imagine you are an end user. Do all of the forms work? When you make a transaction, does the receipt/order confirmation immediately show up in your inbox? Is it easy to add and remove items from your cart? It’s important to make sure these small matters work/look exactly how you envisioned, and more importantly, in a way that will be conducive to a consumer’s shopping experience.

Ensure Navigation Design is Easy and Intuitive
As we’ve discussed before on our blog, the navigation design of a web page can make or break a site’s success; end users want to know exactly how to find what they’re looking for as quickly as possible, and in some ways, this is even more important when it comes to the world of e-commerce. While some online shoppers enjoy browsing through product pages, many already know precisely what it is they hope to find, so it’s crucial that your site is built in way that makes searching simple and operating second nature. It helps to have clearly defined categories to choose from as well as an obvious search feature planted at the top of your site. Chances are, there are many vendors already selling similar products as your brand, so the more convenience you can offer, the less likely you’ll be to lose leads to competitors.

Generate Traffic with SEO and Social Media
In a dream world, websites would be widely known and easily discovered the second after being launched, but unfortunately, the reality is that it takes a significant amount of time and effort for a new web project to be found in the vast universe of the internet. That being said, properly implementing SEO and social media strategies can help immensely in generating traffic to your domain, raising brand awareness, and increasing sales and qualified leads. SEO ensures your site will be found when consumers search for terms associated with your niche, whereas social media serves as a great platform to promote deals and connect more personally with clientele. Because internet marketing has become such a driving force behind brand visibility, companies really can’t afford to neglect these two areas if they want their sites to be successful amongst the competition.

Be Descriptive About Products
When writing your product descriptions, it will be most beneficial to both curious shoppers and your SEO efforts if you write a vivid, unique description for each product you have listed. Remember, the main drawback that comes from ordering an item from the convenience of your own home is being unable to touch it and try it out first, and explaining each feature in a detailed, identifying way allows customers to feel confident that they have a sound idea of what they are purchasing.

On a similar note, using vague, sparse text to describe the products can be damaging to your search engine optimization strategy as too little content will make it harder for that page to be crawled and indexed. It’s also important to avoid using the exact wording that manufacturers send you with their products as many other providers most likely have the same descriptions on their sites already, and duplicate content is a major reason why domains get penalized.

Include Reviews and Testimonials
Having the option to read the experiences and opinions of others who have bought something through your website will automatically inflate your company’s credibility, and including reviews and testimonials on your webpage adds a tremendous level of comfort for users when making purchases online; having an open platform for customers to leave honest feedback sends the message that you have nothing to hide and helps assure the public that you aren’t in the business of ripping anyone off.

Advertise E-Commerce Security Features
Online stores are becoming infinitely more popular, but even though the reservations users once had are diminishing, there are still quite a few people who are hesitant to give out their credit card details through a website. Plainly stating your mission to protect your customers’ private information, along with the measures you’ve taken to do so, can help relieve doubts about security for those who are sitting on the fence.

To sum it up, your e-commerce project will have a greater chance of being successful if it’s designed to be easy for your end users to find, straightforward for them to operate, and secure enough to protect their delicate data. This advice should give you a solid base to go off of, but if you’re looking for more in-depth guidance, or someone who can build you an efficient online store from the ground up, please get in touch with us! Our experts would love to help your vision fully materialize.

Mar 26 2015
By websnare

When it comes to writing the text for your own website, it can be difficult knowing where to start, what to include, and how to best say it. Content is a huge part of what makes up a successful online presence as it often serves as the gateway for online users get to know you and your products/services. If you’re struggling to fill in the blank space on your web pages, or if you’re looking to improve what you already have written, here are some points to keep in mind to help make a solid impression on prospective clientele.

Never Keyword Stuff for SEO Benefits
Of course you want to rank highly in search engines for keywords related to your market, but flooding your content with those terms is not the ideal way to go about it. For one, search engine algorithms have been updated to detect specific phrases being overused, and doing so can result in a penalty to your domain. Secondly, it will sound awkward and unnatural to your readers, and in turn, they may overlook any value your writing offers. Keywords should be used organically in order to flow smoothly in the text, and if you’re writing content that’s relevant to your brand, you should have no problem fitting in a decent amount of keywords without having to try too hard to “sneak” them in.

Answer Your Readers’ Questions
In order for your web content to be truly useful to your readers, it helps to think about what they are expecting and hoping to find by visiting your site. What qualifications do you have? What prices do you charge? What do your services involve? What’s your return policy on products? What about references or testimonials? FAQ? These are the kinds of questions customers like to clarify before they are really sold on a specific brand, so before you start drafting, think about what you would want someone to know who has no idea who you are or why you’re the best choice. In other words, your site should be just as informational as it is promotional.

Proofread, Proofread, Proofread
This tip should go without saying, but it’s surprising how many websites are abundant with typos and spelling/grammar errors. While you probably aren’t going to deter a customer if you misplace a period or comma here and there, too many oversights can make you appear unprofessional and apathetic when it comes to your work. If you have someone on your team who is willing to give your content a final proofread, be adamant about taking advantage of that. It’s never easy editing your own writing, but if this is your only option, take a lengthy break from your work before you hit “publish” so that you can read through it again with a fresher set of eyes.

Allow Your Content to Reflect Your Brand
Your writing style and voice should clearly reflect the overall image of your brand. For example, if you’re involved in a corporate field, your content will most likely be better off sounding clean and professional, whereas if you’re operating in a more casual niche, it might resonate more with your target audience if you use looser language and incorporate a sense of humor or personality; the point is to harmonize your writing style with the kind of public perception you hope to create with your online presence.

When It Comes to Length, Find a Happy Middle Ground
The online world moves fast, and because of this, it’s important to write your web page content in way that is clear and concise enough to hold your reader’s attention while, at the same time, offering adequate details and information. Also, because of new algorithm updates, search engines are now penalizing domains whose text is skimpy and sparse, and while there is no golden number, try to keep your landing pages around 400-600 words. To make your content easily understandable at a glance, break up your wording with sub headings, bullet points, italics, etc. as nothing scares a reader away from a page quite like a long chunk of straight text.

Considering Hiring a Professional?
While it is rewarding to write your own web page content, sometimes time just isn’t on your side. If you need a helping hand, our content development department can help you come up with the right words to represent your company through your site. If you’d like to learn more about what we can do, please get in touch today for more information!

Mar 19 2015
By websnare

Having a functioning website is an undeniable necessity when it comes to establishing an online presence for your business or organization, but with how many sites exist today, it can be tough getting yours to stand out. The good news is that there is no shortage of ways to improve a website, and in fact, many of these techniques are rather simple. Here are a few ideas to consider that will help polish and tune-up your current web project so that it doesn’t just blend in with the rest:

Use Professional, Unique Photos
It’s not difficult to distinguish professional, original photos from creative commons, and the level of quality between these two categories tends to be worlds apart. As large of a universe as the internet is, it’s not uncommon to see the same stock photo pop up on websites that represent similar industries, so consider hiring a professional photographer to supply you with images that will be yours and yours alone. This will help the visual appearance of your site become more sleek, unique, and creative for your audience to look at.

Make an Engaging Welcome Video
Even in the digital age, users still appreciate seeing the human behind the brand, and an effective way to connect with prospective clients is to create a short welcome video to display on your website. Whether you just want to have the CEO address the basics of your business, or you want to create a video that introduces all members of the team, the point is to be engaging, approachable, and relatable; too many company welcome videos feature dry speeches that fail to be enthusiastic about the services and products being discussed. If you don’t exude excitement for your offerings, how can clients? (Keep in mind that it’s important to upload the video so that it doesn’t start playing automatically as this is something that can drive users away from your page.)

Update Your Logo to Fit Modern Design
Logos are one of the first resources companies utilize to create brand recognition and awareness, but many businesses fail to occasionally update their logos as the years pass by. It’s important to keep your image looking sharp and current, especially online, so take a look at what you’re currently working with and consider if a revamp would be beneficial. Because clients become familiar with how your brand is represented, don’t feel as though you have to rebuild the entire thing; instead, try to think about enhancing the existing product and making sure it is up to date with modern design.

Ensure Your Web Design is Responsive
Because desktops and laptops are no longer the main outlets online users opt for when surfing the web, it’s necessary to design or upgrade your site to function across multiple browsers as well as be responsive on game consoles, mobile devices, etc. This will help you stand out amongst competitors who have not built their sites to reflect the needs of the modern times, and it will prevent you from losing clients to competitors who have.

Don’t Be Afraid to Brag a Little
While modesty is an admirable trait to have, it’s not ideal when promoting your brand through your website; don’t be afraid to say you’re the best or that you can deliver exceptional results. That’s not to say you should be arrogant and flaunt unrealistic promises, but it’s crucial to write your web content in a way that the reader automatically senses that you have absolute confidence in your company’s abilities. For example, instead of saying “we can try to help”, say “we will help”. The more you express that you believe in the quality of what you offer, the more likely clients will have faith in you as well.

When it comes to intensifying your website, there are many actions you can take to create a stronger and more effective result. By working daily in the world of the web, we’ve seen what works and what falls flat, so if you’re interested in some expert advice or guidance, get in touch with us today! We’ll gladly help you put your best foot forward.

Feb 12 2015

It’s no longer a secret that utilizing SEO can help your brand reach a wider, more diverse audience by allowing your website to appear more visible in Google, but because the industry is ever-changing, many companies are left working with misinformation or dated techniques which can lead to stagnant or even lower rankings. To help you improve your search-ability and prevent penalties from search engines, our experts are here to reveal some of the most common mistakes to avoid when it comes to SEO.

Feb 05 2015

By now you're probably well aware that utilizing Facebook, LinkedIn, Twitter, etc., is an integral part of expanding your brand's recognition and online visibility, but developing an effective social media strategy means more than merely setting up an account and occasionally posting a picture or status update. Your social networking campaign, ideally, needs to to help you connect better with both existing and prospective clientele, and if you feel that your current approach could use some renovation, here are a few tips to help you stay on the right track.

Jan 29 2015

A monumental part of achieving success with your website and online presence is creating a friendly user experience for all of your visitors to work with. If a site loads leisurely, is difficult to use, or is hard on the eyes, there are countless other web pages that can be found just as easily as yours. To keep consumers on your page and interested in what you have to offer, here are a few tips to help boost your site’s usability and convenience factor:

Jan 21 2015

It's common sense that putting your time and money into a website for your business or organization is only worth it if you're going to have an audience, and obviously, the more people who are visiting your site, the more return you should see on your investment. While there are many paid tools you can use to increase your web traffic, there are also quite a few organic ways to raise awareness of your brand and bring in more online users. In general, people tend to be much more open minded about what you're offering if they feel like they've discovered you on their own without an aggressive sales approach being pushed on them. That being said, here are a few tips to naturally put more eyes on your site and increase your qualified leads.

Jan 13 2015

Happy belated New Year, everyone! 2015 arrived quickly, and with it came quite a few changes here at Websnare. It's been a while since our last blog post, and we're happy to report we've welcomed a few new team members to help grow and expand the services we offer; we're still here if you need expert web design and development, but now we can help you take your website further and magnify your web presence after your project is complete. Here is what's new with us:

Sep 12 2014
By websnare
This is a tutorial about the use of Joomla Media Manager in version 3.3 - along with some other tidbits.
Jul 25 2014
By websnare

Spokeo stole money from my account this week

I am writting this blog post while waiting for a call back from the legal team at Spokeo. They took two charges out of my personal account over the last week. I called and was told I was issued a refund that will re-appear in my account in 7-10 buisiness days. Basically, take my hard-earned funds, keep them for interest and then return them. However, if I had not seen the fraudlent charges on my account it would have continued indefinetly. I have no earthly-idea how they got my information, but I do know that I never signed up for anything spokeo in my life. After looking on Google.com for others who have suffered this thievery, I found this: About 1,090,000 results : take a look at this.

Jul 23 2014
By websnare

Well some things just happen - life, love, happy etc. Good design can help these emotions become conversions. Just like I proposed to the girl I love and she said yes! That is the life and love part :)

Yes, this blogpost is not really about development or websites, but my life.

Jul 16 2014
By websnare

graphic design | logo example | first-place award for logo design | denver web design

Yep at the National Speleological Convention - 2014 - My logo for IWIC won first place. This was a project I took on for free for an organization I believe in. I am so happy that it actually was shown, but I never imagined it would win First Place! Logo Development has always gone hand-in-hand with graphic and web development - I guess I learned something over all these years!

Jul 10 2014
By websnare

So today I thought I would start with a blog post about my workspace and environment. I thought it might be nice for our clients and prospective clients to see where I do my labor. Many of our clients are surprised by the amount of equipment we use to produce our products. This is my desk, where I work while I am at our office. I tend to hyper-focus on web development and design work while I sit at my desk on typical days. There are those days that are the exception to the rule, but if I am at my desk I am typically working hard on client projects or finalizing deals.Websnare Work Space | Denver Web Development and Design

Jul 09 2014
By websnare

Well yesterday was my 46th birthday! I spent the entire day in meetings, basically double-booked. It ended up being an incredibly productive day! In 24 hours we have secured 4 new web development projects - all very exciting! Our development process does not discriminate by profit, or client. We look at each client as an equal - if you are our client, you are our client - you get the same treatment as all of our clients! Customer Service is what we are built upon- we know it makes the difference! Our Content Management Systems are refined and easy to use/edit systems that we customize to meet our client's needs!

Jul 02 2014
By websnare

So, lately Websnare, Inc. has been working diligently.
Lots of new projects.
We have new a deployment and maintainence solution for an existing enterprise-level system.

Including making available to our customers: LMS course development, learning managmement systems and ecommerce ecommerce solutions.

Jan 06 2014
By websnare

Quick blog from inside the Coffee Shop.  Sitting at Vic's in Boulder writing some code for use in a current project.

I learned a bunch just sitting here - Boulder is wierd...I love it. 

Trying to manage a bunch of projects and developers has its challenges and rewards.

Websnare feels a constant need to better ourselves and our work; not in a cycle of never obtainable goals but one well worth striving towards. 

Jan 06 2014

So it has been an amazing last few days. Really tons going on currently for Websnare, Inc. We have had the busiest summer ever. Lots of amazing new clients and a some challenging projects.

Excited and learning!

The newest projects on our plate will be fantastic web resources and think-tanks for ideas. Challenging designs and architectures with professional expectations.

The social media integrations and community like feature-sets are combined to bring a real CMS backbone with very versitile integrated aesthetic templates. 

Jan 06 2014

Lots going on with Websnare these days! Exciting stuff!
We have been working with many local businesses to establish our working base here in Boulder, Colorado. Since, we moved our home-base to Boulder we have been met with many great clients who are also our friends. We feel very blessed and happy to oblige.

Jan 06 2014

Just figured I had a second for a blog post. Figured I would just mention what I was working on etc. 

I have a client currently: http://bizooti.com  - a new website idea - basically you escrow money with bizooti, and they try to find you the best deals for your dollar.  Interesting project - seems to be a great idea so far!

I put in a few hours with bizooti this morning. 

Jan 06 2014

Today, we are happy to announce that Websnare, Inc. is now able to provide our clients with voice recognition software customized for our clients websites. Each client has a unique set of requirements and experience. The Voice Recognition software is customized for each client's specific needs and wants.

Jan 06 2014

Election day is over - and now the world can get on with the agenda. 

Many were holding their breath to see the outcome of the elections before making business decisions. 

Currently we are working on a bunch of websites!

Jan 06 2014

Fall is certainly here in Colorado this 2012. We have woken up to snow on the grass and the nights are certainly cooler. The fall colors are present and it will not be long until we see the skiers all jammed up on Interstate-70  It is a sad and cicular revolution that drives people to sit in endless traffic jams to then be hoisted up a mountain for the pleasure of simply sliding down it, to repeat and repeat and repeat. Going where tons have gone before, only because they want to show their friends how much better their eco-killing gear is compared to others, or perhaps they are trying to impress that certain someone with their athletic prose. Either way, this ski season in Colorado expect to see the iphone and the android phone on the ski hill. I am curious how much WiFi access there is on the ski hills this upcoming year?