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Virtual reality is a computer-generated environment that lets you experience a different reality. A VR headset fits around your head and over your eyes, and visually separates you from whatever space you're physically occupying. Images are fed to your eyes from two small lenses. They can be powered by an app on your phone or hooked up to a computer. Now here is something to get excited about. Through VR you can virtually visit different countries, encounter dinosaurs and animals in the wild, and experience a movie or video game as if you were part of it.
VR has become a place to view films, concerts and theatrical experiences that surround you. New cameras are being created to capture these stories. Obviously, video games are one of the main applications for virtual reality as of today. But, VR will give game designers the freedom to take games to to the next level. Players can just reach out and touch things, and turn their head to look, instead of mastering a complex controller. Consumers can view properties or go shopping for clothes without leaving their home. Students could take a class trip to 'virtually' anywhere, or try an open-heart surgery without any risks. These simulations could offer practice runs at techniques, designs and ideas.
Virtual tourism is the next best thing to being there. You could visit Europe, the Moon, or the bottom of the ocean. The technology used is 360-degree video from multiple angled cameras that someone shot, or a computationally generated 3D simulation, One day, you may be able to explore your own memories as well — imagine recording them with a 360-degree camera, then looking around to see what you missed in the moment.
Have you tried VR? 

The 2016 U.S. presidential campaign taught us all a lot about how the web can influence people's opinions. Misinformation is fast, easy, and cheap to produce; super profitable; and capable of severely impacting public perception of candidates.  

Obviously not something that we at Websnare, who create and distribute web content, were excited to see revealed.

But every problem represents an opportunity. And true to form, web designers, product designers, and developers worldwide have jumped at the opportunity to fix this particular broken window. Here's just a small sampling:

  • Facebook’s Mark Zuckerberg called the percentage of fake news “relatively small,” but went on to outline 7 steps Facebook is taking to help fight misinformation.
  • A group of university students has built a Chrome plugin called FiB that labels news stories as “verified” or “unverified” right inside the Facebook UI.
  • Google and Facebook have both stated that they’ll limit the flow of ad dollars to fake news sites via their advertising tools.
  • Popular Twitter account Saved You A Click launched a spinoff called Saved You A Trick to identify fake news stories.

Ultimately, the more programmatic methods and monetary methods proposed by Facebook, Google, and the FiB team will prove the most scalable and effective. But more human methods like a stronger commitment to journalistic ethics and tools and resources designed to help people be better readers will undoubtedly be needed as well.

Because as with any attempt to control the flow of information, there’s always the possibility of control being exercised the wrong way. And that means it’s ultimately up to us to stop the creation and spread of misinformation.


A conversational interface is any UI that imitates chatting with a real human. Right now, there are two basic types of conversational interfaces. There are voice assistants, which you talk to, and there are chatbots, which you type to. 

Almost every major tech company has its own voice assistant. Apple has Siri, Google has OK Google, Amazon has Echo, Microsoft has Cortana, and so on. All of these voice assistants allow you to do things like play music, do a search, call someone, set an alarm, and more—just by speaking. Facebook has M, a human-assisted chatbot who lives within Messenger and can do anything for you from book a dinner reservation to buy you a car. 

Conversational interfaces work well everywhere, including smartphones, desktops, smartwatches, and even devices without screens at all. They can integrate with services like Twitter, Facebook, or Snapchat, or run just in a text message window. Conversational interfaces also mean that every single function in an app or service no longer needs to be buried in a menu, or represented by an icon.

In the past, we would point at a symbol representing what we want a computer to do, and then it does it. For example, clicking an icon to open an app. With conversational interfaces, computers and humans can finally speak the same language.

The use of smart devices is projected to reach 50 billion by 2020, according to Cisco Internet Business Solutions Group. With so many smart devices and the availability of easy to use hacking software, home-targeted cybercrime is a growing problem.


Here are tips on how you can protect yourself from cyber scum:

1. Change the default setting on your smart device.

Manufacturers add convenience by shipping devices with default settings enabled. When enabling a new smart device, change the default settings at initial start-up.

2. Update passwords at least once a year.

Multiple passwords are unavoidable. Make sure to change your passwords each year. Never use names, address or birthdays, or easy to guess passwords. While it is easy for you to remember, it's also easy to hack. It is equivalent to leaving the key under your mat.

3. Add an extra authentication protocol.

Bulk up your security with an extra step for gaining access. The added security layer could be a one-time pin you receive by text. Or, it could be biometric authentication, which relies on a unique thumbprint, eye-scan or user's unique keystrokes.

4. Check your smart devices for firmware updates.

While updates are annoying, and notification of updates equally as annoying, keeping your software loaded with the latest fixes helps keep out hackers.

5. If you experience a security breach, immediately take action.

Update passwords, notify credit card companies and file a police report. Never use public Wi-Fi networks and don't keep smart devices on the same network as your PC. This will minimize hacking across different devices.

Be as vigilant about smart device security as they are with credit cards, computers and locking the house when you're away.


Have you considered a home automation system that can control your security, lighting, appliances and thermostat from almost anywhere? Sign up with Jaqx which is one of the best and most reasonably priced systems out there.             https://jaqxsmart.com/Pulsar48

Our core goals in building your website have consisted of:
  • building a mobile-friendly site that functions equally on all devices
  • creating a clean appearance that allows the right messages to stand out
  • leaving users with a lasting impression of trust & quality
  • blending content with simplicity
  • making the site load as fast as possible

As the new year begins and technology gets more incredible, there will be certain trends that stand out in web design. People are incredibly visual beings, and the strongest trends are those that consider the human eye, along with our other senses. Websites boasting high resolution will be important in 2017, and brand-curated images to pique audience interest. But, images aren’t the only way to be visual. Typography will become more important this year, as more businesses will try to separate themselves from the competition with strong branding.

Video will continue to dominate trends. Video content is already strong on blogs and YouTube, but designers are tinkering with it in other ways. Background video and motion graphics will be enjoying some attention. The success of good animation depends on subtle gentle movements and simplicity.

As web designers, our job has changed considerably to the extent that we are now largely styling content containers. With the establishment of responsive design our page designs have to fit into simple re-configurable panels – there is less and less customization we can do.

Some clients tend to think the design work is over when the site is built and don’t really consider designing their content. It is so easy to mess up a homepage with an ill-cropped image or with a headline and image that do not really work together. Web users have grown to expect a professional look and feel to websites and organizations that can’t maintain it will lose out.

Infographics could be part of this picture. Using data to identify the areas in which a designer’s touch will make a difference and tying that in with your website’s user experience is the key. This will be a transformative year in the integration of user experience, design and digital marketing.

Flat design will continue being influenced by the simplicity and clarity of app design.

UI patterns will continue to develop, as behavior patterns that occur frequently in checkouts, logins and registrations are likely to become more constrained due to changes and developments in browsing security.

You may not realize it, but you are using keywords every time you write a blog post, or website content. Although, depending on how you use the words, Google may or may not “see them.”You must be relevant to chose up in search results. Start by choosing words that represent the heart of your service, and remember, not all keywords are created equally – some are more useful than others.

You can gauge the keywords that will be most useful based on the following:

1. Traffic 
Is anyone searching for that word or phrase?  Focus on keywords that have results, however they don’t need a lot of traffic, as popular words are harder to rank for.
2. Be Specific
Since the competiton for popular words like “bank” and “yoga” are high, look for phrases that are easier to rank for, like “Bank in Denver” or “yoga in downtown Denver.” In general, the more specific your terms are, the easier it will be to rank for them.
3. Be Relevant
Make sure the keyword is relevant to what you do. If you’re trying to rank for keywords that don’t fit your website, service or blog, you will have less relevance in a search engine result because you have less authority in that area. Don’t try to fool Google.

There are several resources that you can use to do your keyword research. Google makes it easy with Google Ad Words. People use this to buy ads, however you can use it to browse keywords for free! Enter the words you want to focus on and see how they’re doing, or if your website has been around for a while, enter the URL and they’ll give you their best guess on what to focus on. Don’t worry if Google doesn’t recommends words you want to rank for – you know your business better than Google, and you can choose how you want to position yourself online.

The keyword research results will be displayed based on competition and monthly searches for that particular word. Try to choose keywords that have a relatively high traffic score with a relatively low competition score, because you aren’t the only one trying to rank for these words!

Maybe you have been too busy with work and that the thought of holiday shopping slipped your mind. Or maybe, you got caught up in watching Elf and drinking hot cocoa that you didn’t take the time to finish your shopping? Whatever the case may be, weeks have passed, Christmas is almost here and perhaps shipping deadlines have passed and there is nothing you can do about it now. Or is there?

1. Make a list. No need to check it twice. Know who you still need to buy for, what you’re going to get them and how much you want to spend. Staying organized will save you a lot of time – no need to waste time browsing items in the store when you know exactly what you’re looking for!

2. Set a time limit. Look at all of those deals and goodies you want for yourself! JUST DON'T. Setting a time limit to find a gift will keep you from shopping for yourself, and help get your holiday shopping done a lot faster.

3. Look for sales. Just because you’re shopping last minute doesn’t mean you need to spend a crazy amount of money. Deals still exist! To save time, check for deals on the items on your list online before going to the store.

4. Give gift cards. Almost every retailer offers gift cards, which are a great way to allow your loved ones to choose their own gifts. Gift cards are a quick buy and the fact that you can choose a monetary amount will help you stay within your budget. To make gift cards a little more personal, creativelt wrap them or send a fun online greeting with an e-gift card.

5. Bake something up. Who doesn’t love baked goods during the holiday season? Bake something fun from Pinterest and dress them up with festive wrap, ribbon, tins or plates.

6. Get creative and personal. Create personalized gift baskets with simple items found at drug stores. Drug stores offer lots of options all in one place!

7. Shop local. Shopping malls aren’t always around the corner from us, which means they require travel time. Also, they’re often overcrowded with long lines. Save time by purchasing gifts at local shops. They’re just around the corner, and they’re likely to be less crowded.

8. Have some backup gifts on hand. No one is perfect, so just give yourself a break now and purchase some gifts that you can have on hand, IF/WHEN you realize you forgot to purchase something for someone on your list. These items can be things like: candles, a nice throw blanket, coffee sets, etc.



Is your company ready for a new design? There are a few reasons that you need a new logo:


Your logo was a do-it-yourself project.

If you created your logo, it may be time for a professional to step in. Companies have become very successful by emphasizing design. As a result, there are increased expectations of design. Are you receiving compliments on your logo?

Your logo isn't as appealing as your competition's. 

Look at your competitions' logo designs. If they look more engaging or captivating, then it is time for a change. A good way to gauge this is to compare your social media following to your competitors'. If they have more followers, it may be time for a new design.


Your logo is too complex. 

I have mentioned in previous blogs that the growing trend in web design is the simplification in design. If you have gradients or drop shadows, these techniques are somewhat dated and difficult to tranlate across different mediums. Choose a simple logo design that utilizes up to three colors and has a flat matte look. Can it be used in a transparent form as a background and still be recognizable?


Your logo doesn't adapt well to modern media.

It may have looked great in front of your store 20 years ago, but is it optimized to work well on a website or on social media platforms such as Facebook and LinkedIn? Can the logo be sized up or down and still be readable? Does it look good in black and white? Can you derive an icon from it? Does it make an appealing button for a mobile app?


Your logo doesn't represent your current business.

Many businesses evolve over time. They could have started with one product or service, then diversifed into a myriad of other things. When looking at your logo, does it accurately represent what you are offering?


Websnare has experience in logo design and branding that tailors to the core of what your business represents.


Responsive design is now a necessity for web design. Responsive design means that a website functions on desktops, tablets, and mobile devices. With over 200 possible screen sizes in 2016, it isn’t difficult to understand why responsive design has driven the high end of website cost upwards. The necessity of having a website with responsive design is one reason for the widening gap between the highest and lowest possible costs for a website.


It pays to spend the money to have Websnare create or redesign your website. While free tools can be useful, you are more likely to get a better, more reliable website if you pay to hire a professional web design company. Websites built on free tools often lack a unique identity because free templates usually only allow a certain extent of customization. Websites using those tools may have no brand identity or may have trouble attracting traffic. When it comes to web page cost, cheaper isn’t always better. In this case, you have got to spend money to make money!

Your website needs to be as professional and appealing to your target audience as possible. Given the option to create the site yourself or hire a designer raises the question, "why should I should hire a professional designer”?


1. The difference between homemade and professional – There is a huge difference between a home made web site and a professional web site. Having a professional web site will provide you with a sense of security about your products and services that no home made web site can do. Who knows that extra sense of security will help you sleep better at night.

2. Making you the expert – A professional designer will know how to make you look like the expert in your field by suggesting resources, source material, news articles and content that will make your company look knowledgeable in its field of business.

3. Making you trustworthy – A good web designer will be able to find ways to convey your trustworthiness through the use of images or text. This lets site visitors know there is a real human on the other side that is worth doing business with.

4. Greater credibility – Having a professionally designed web site will enable your small business to compete with larger companies. A professional designer will be able to make a smaller company look like a larger company; therefore, giving small companies as much credibility as the large companies.

5. Saving you time – Hiring a professional gives you the benefit of hiring an expert who knows successful, efficient ways to create a web site quickly.

6. Making it unique – There are about millions, even billions of web sites on Internet. How are you going to make yours stand out? A professional designer is able to create a web site that is unique to your business, pleasant on the eye, have clear and easy navigation, load efficiently, and work properly in all the major browsers.

7. Making it easy to use – A professional web designer will keep your visitors in mind by making it easy for them to navigate and travel around the web site without getting confused.

8. Getting ahead of your competition – Having a professionally designed web site gives visitor’s confidence in your products and services. Competition is fierce of the Internet and first impressions are very important, your web site should shake hands and smile at your site visitors.

9. Communicating your message – A professional web designer is experienced in knowing how to communicate your message. Be it through the use of colors, fonts, graphics etc., a professional web site should convey a clear consistent, compelling message that represents your business.

10. Making it Search Engine friendly – One of the most important factors about a web site is its presence in the search engines. A professional designer will know how to design your site so that it is Search Engine Friendly.

May we have the honor of building or redesigning your website?



Holiday shoppers using smartphones should beware of fake commerce apps and fake Wi-Fi hot spots inside malls. Hackers use these fakes to grab account numbers and sensitive personal information.

Many smartphone users compare prices and evaluate products while shopping inside a physical store, which means they are probably connected to a Wi-Fi network. Often, stores and malls offer Wi-Fi for the convenience of customers, but thieves also set up fake Wi-Fi hotspots to be able to steal data. Sometimes the cyber thieves even monitor consumer communications over legitimate Wi-Fi hotspots that haven't been properly configured and expose a user's information openly.

When shopping online anywhere, users need to be aware that hackers have set up fake store apps that look like legitimate ones, usually enticing smartphone users with deals and rewards. They observe unencrypted traffic or even manipulate the content the victim sees online to redirect the user to a malicious website or to download malware.

When a hacker sets up a fake Wi-Fi network, the hacker will mimic a legitimate network, often using the same name. Hackers might set up a network that uses the word "free" in the name to lure victims. Even short access to a malicious network may give a hacker enough information to later access bank accounts or social media accounts.

For online shoppers using commerce apps, Skycure said hackers will sometimes repackage legitimate apps so the fake app looks exactly like the real one. The fake app works in the background to steal data or spy on the user. The security firm found a repackaged version of a Starbucks app, for example, and said users can avoid the problem by installing the official app from the Apple and Google app stores.

Or, hackers will create fake apps from scratch.  Such fake apps promise rewards to get people to download the apps. With the fake Amazon Rewards app, Skycure found it was actually a trojan that spreads by using SMS messages with fake Amazon vouchers and a link to a fake website. It even accesses the user's contact list so that it can send SMS messages to even more people.


 To safeguard against risky apps:

  • Download apps only from Google and Apple official app stores.
  • Beware of apps that ask for suspicious permissions like access to contacts, text messages, stored password or credit card information.
  • Be skeptical of favorable reviews for apps, since rave reviews can be forged. Also examine the developer of the app to see if the app comes from an unusual developer or if the app description uses quirky spelling or poor grammar. A Google search will tell more about the developer.
  • Read the warnings on your device and don't click "Continue" if you don't understand the exposure level.
  • Update your device to the most current operating system.
  • Disconnect from the network if your phone behaves oddly, has frequent crashes or receives a warning notice.
  • When visiting shopping sites on the web, look for the "s" in HTTPS when you visit; without the S there could be weak encryption.


To safeguard against risky Wi-Fi:

  • Avoid "free Wi-Fi networks" since 10% of malicious networks use the word "free" in their name.
  • If a Wi-Fi zone is named as if it is hosted by a store and the store isn't nearby, don't connect.

- A websites target audience should be thought about at absolutely all stages of the design process. Websites should be appropriately made for the target audiences to use and should provide them with all of the information that they're likely to need.

- Branding should be consistent throughout websites, where possible using brand colours, logos and stable messaging throughout.

- Think simplicity. Flashy, over-complicated websites can often provide poor user experiences; with too much going on in one place users can sometimes feel bombarded. The majority of the most effective websites are made up of simple and clean layouts that are easy to navigate.

- All images and videos on a website should be high quality. Fuzzy and low quality images can make any website look incredibly poor and create negative impacts on brands.

- SEO should be used to ensure websites get the attention which they deserve – there is no point in having the best website if no one is going to see it!

So you want to influence your audience’s view on a certain subject – whether that means changing their opinion completely or simply strengthening an already existing view. You can use a variety of arguments and strategies, most of which can be summed up into the three rhetorical appeals: ethos, logos, and pathos. When used effectively, these three appeals can be powerful tools for achieving a speaker’s persuasive goal.


1. Ethos

Ethos iis what signifies to the audience that the speaker knows what they’re talking about.


1.) The main thing a speaker needs to do is convince the audience that they know what they’re talking about. You must know both sides of an argument and presenting each of them accurately.

2.) It’s important for a speaker to understand the audience to which they’ll be speaking. You can then tailor your message in a way that resonates with that specific audience.

3.) In addition, citing credible sources is also a must. An audience can forgive the fact that you’re not a certified expert on the subject that you’re presenting, but they may not forgive you for not making an effort to provide an expert’s opinion.



Logos is the logical appeal based largely in facts or logic and attempts to appeal to a person’s ability to reason.


1.) Do not just list a fact or number and have that be your argument, but rather to use factual or agreed upon information to provide a foundation for your argument.

2.) This strategy uses a fact or event that can be compared to the current subject to prove its logic. This strategy follows an “if” “then” logic – “if” this is true “then” would this not also be true?

3.) Logos gives the audience a tangible comparison and is especially useful because it’s extremely difficult to argue with  logic.


3. Pathos

Persuading the audience by appealing to their emotions.


1.) Speeches or presentations, which use visual aids such as images or videos, depict scenes that are meant to invoke a strong emotional response in viewers.

2.) The same response could be achieved through a story, however, visuals are especially useful with a less confident speaker or a more emotionally vulnerable audience.

3.) Attempt to connect with the audience on a personal level.

Since your website is a critical part of your business, it is very important that it is routinely maintained and managed. Maintenance must be done on just about every site on the Internet to maintain or increase visitor traffic and to keep or better your rankings in the Search Engines. Frequent updates and continuing development give your visitors the feeling that you run a dynamic and innovative organization and helps attract business and return viewers. They can also save you from cyber attacks!

What needs updating?

  • Content (calendars, events, timely specials etc.)
  • Design
  • Graphic Changes
  • Checking links and correcting/deleting/adding as appropriate
  • Technical Upgrades
  • Checking search engines to ranking and making minor SEO adjustments as needed
  • Review of website statistics

The explosion in smartphone technology has meant that ordering products and services has never been so easy. A quick swipe and tap of the finger at home or on the go and the deal is done. If a company’s website is clumsy, full of pop-ups or difficult to navigate, that potential sale can vanish as the consumer moves on.

How then, does an Ecommerce store owner stand out against the fierce competition to attract and hold on to loyal customers that spread their experience across social platforms? Well, it won’t happen overnight but with some careful planning, some astute branding and using social media to your advantage, you can create an online presence that is ahead of the pack.


1. Create a reliable brand

This means that your logos, lettering and artwork need to be exactly same across your website and any social media platforms you use and that potential customers receive the same brand message and experience, whether on your Facebook page or your LinkedIn. Carefully consider the colors you use in your graphic design; there is a lot of evidence to suggest that thinking about the psychology of color can play an important role in successful digital marketing campaigns.


2. Bulk up your social media

Social media has the potential to catapult your brand. It also has the potential to do extensive damage to your online reputation so you need to use it intelligently. It may be tempting to share the same message 10 times a day or spam your subscribers endlessly but believe us when we say that nothing is more guaranteed to put off your followers! Less is most definitely more when it comes to social media. By coming up with well thought-out, entertaining and interesting posts and not overdoing how often you release them, you are far likelier to be rewarded with shares, likes and new customers.

Social media is a highly effective form of word-of-mouth marketing as customers “like” and “share” your brand pages. Looking after your reputation, then, is crucial. Never delete negative comments or messages from public pages, instead engage with the problem and resolve it in a helpful, friendly way. It goes without saying too that you should never get into arguments or petty squabbles with unhappy customers, no matter how frustrated you feel.


3. Create loyalty

Competitions or special offers are great ways to encourage loyalty among your growing customer base. Don’t overdo them though or you run the risk of consumers thinking your prices are artificially high, just so you can reduce them.


4. Provide live web chat

Brands are increasingly having a live web chat so that customers can have their queries answered as soon as they find the page. Most have someone available to chat through the day and a direct message after hours. This is a relatively simple thing to implement but is a great way of fostering trust and giving potential customers the impression that you are an accommodating and reliable company with a personal touch!


5. Stay on top of email

Email is the communication mode of choice for nearly half of online customers. This means questions and complaints should be answered promptly. In addition, email is still a fantastic marketing tool and personalized email campaigns should definitely be a feature of your online marketing.


6. Have a great delivery service

If you are delivering products to consumers, make sure that if they need to return items, they can do so easily and free-of-charge. If customers feel valued and they know that they can change their minds, they are far likelier to visit your site in the future.


7. Add great content

Great content plays a key role in today’s Ecommerce marketplace. The most effective campaigns are those in which exciting, thought-provoking and well thought-out blog posts and articles, such as this, are distributed to support the brand and its products. It can be search-engine optimised to give your page greater exposure as well as providing a talking-point on social media platforms.

Web design is both an art and a science. It takes some creativity and an eye for design, as well as some technical know-how. Making your website attractive, useful, and user-friendly is not difficult if you follow the basic guidelines of web design. Keep it simple. Avoid these mistakes at all costs!

#1  No Obvious Call to Action
Each one of your webpages should have a specific purpose. When a customer arrives on that page, what do you want them to do? You may want them to buy your product or place an order. Perhaps you want them to click a link or download an ebook. Whatever it is, everything on that page (text, photos, graphics, design) should lead a customer toward making the action you want them to make.

#2 Violating Design Conventions
Every visitor to your site spends more of their time on other websites than they do on yours. So their expectations about your website are based on what is commonly done on other sites. Navigation goes at the top or the left of the page, not on the right. Scroll up and down.  Underlined words should be links. Buttons and other actionable items need to be obvious. Trying to reinvent the way people interface with your site will frustrate your customers and turn away potential clients.

#3  Background Music
This isn't the Myspace era anymore! It is surprising that this is still an issue, but it is. Never put background music on your website. It annoys your potential customers. You may love the music, but most of your customers won’t. And it’s almost easier to close the webpage than it is to figure out how to turn off the music. Background music will almost always reduce your potential sales. Just don’t do it.

#4  Bad Design
Blinking text. Rainbow colors. Hard to read fonts. No white space. Animated GIFs. Pop-ups. All of these lead to a bad user experience. They can make your site look and feel unprofessional and out of date. It’s worth investing in help from Websnare.


How easy it is for the user to find what he/she is looking for on your website determines how effective your website is. When it comes to measuring the effectiveness of a website, following things are evaluated:

  • Are users able to obtain an objective or complete specific actions via your website?
  • Are they able to find their desired information, activity or destination on the site?
  • If the users are unable to attain the objective, what are the barriers encountered? Can you get rid of these barriers to make it possible for users to perform the job on the site?


Once the effectiveness of your website is determined, it’s time to evaluate how efficient it is. You need to check whether your users are able to perform the desired actions accurately or not:

  • How rapidly users performed the desired task on your site?
  • How many steps were involved in completing the task?
  • Were there any elements that prevented your users from accomplishing the task? If so, what were they?


To maintain the efficiency and conversion of your website, it is important to attract the same visitors. Repeat traffic can not only help your website get on top of the Google search engine results page but also boost your conversion rate drastically.

However, when looking for some information on the search engines, there is always a looming possibility that visitors find your website on the search engines, and they may like it and want to visit it again. Therefore, to ensure that they visit your website again, it is important to have a keyword associated with your website’s visibility on the search engines memorable enough to enable them to find your site again.

According to an article shared by Fortune, Facebook drives more traffic than Google. The latest traffic estimates of traffic analytics firm, Parse.ly, shows that social media platforms including Facebook drive 43% of the traffic while Google accounted for only 38%. The statistics clearly shows how useful social media network has become for the growth and success of a website regardless of its type and size.

Moreover, the number of Pinterest pins, Facebook shares, Twitter tweets can also greatly affect your SEO rankings.

So instead of just focusing on bringing your website’s on the top page of the Google, integrated major social media sharing buttons to pull millions of visitors towards your website.

One of the most valuable ways to tie search data to social is to understand the keywords that drive traffic to your site. If you know how people are finding your business, you can learn how to promote it.

Even if your audience is highly educated, they most likely do not want to be decrypting a college thesis every time they land on your site. Web users are goal-oriented and do not prefer investing half of their internet surfing time in reading a lengthy article.

No matter how useful and informative your content is, they will probably give up reading it if it takes more than 3-4 minutes to read it. Also, Google considers readability an important aspect while ranking a particular website. So, it’s worth making your content relevant and readable.

People surfing online are not only goal-oriented but also impatient. Well, I mean, there ARE millions of other options available. Thus, this impatient nature makes it imperative for webmasters to optimize their websites for speed and ensure that their websites load in less than 3 seconds. Use caching plugins, write streamlined and clean code and lower the number of redirects on your website to ensure your website loads quickly.

You have less than 5 seconds to capture a user's attention. If you are unable to provide what the user is looking for, they won’t think twice to move to your competitor’s site.

Regardless of the number of landing pages your website has, The only purpose they should be serving is to convert visitors into loyal customers. And in order to ensure that your visitors are converted, you have to make it easy for them. Adding many elements to the landing page will only distract your visitor, eventually making them drop off. Remember when users land on your website, they shouldn’t take the time to understand what you offer and how that fits their requisites. Moreover, the users are filled with pre-existing questions, feelings, and concerns. Your over-designed and cluttered website is only adding to the problem.

It’s your responsibility to make it easier for them to do what you want them to do by removing all the unnecessary distractions you have added to the website. Consider letting Websnare build a website with an app-like interface.

In recognition of National Cyber Security Awareness Month, we would like to touch on how you can better protect yourself from falling victim to phishing attacks.

I'm sure you've caught on by now. That Nigerian prince offering large sums of money in return for help to get the money out of Nigeria is a scam. However, phishing attacks have become more sophisticated over the years, and for the most part, it has become much harder to tell the difference between legit and a scam.

What is phishing?

Well, you don't need a pole. Phishing is a form of fraud in which the attacker tries to obtain information such as login credentials or account information by masquerading as a legitimate, reputable entity or person.

These scumbags send emails carefully designed to look like a legitimate message from your bank or other institution you belong to. You could even receive a phone message claiming to be from the Internal Revenue Service (IRS) threatening fines unless you immediately pay what you owe. Scumbags  typically create these scams in an effort to steal money and/or personal information. Phishing emails are typically designed to make you click on links or open attachments that look authentic but are really just there to distribute malware on your machine or to capture your credit card number in a form on the scumbag's site.

Here are six tips to help you identify if you had the wool pulled over your eyes:

1. The email urges you to take immediate action

Scumbags often try to trick you into clicking a link by claiming that your account has been closed or put on hold, or that there’s been fraudulent activity requiring your immediate attention.  To be safe, don’t click on the link in the email. Instead, log into the account in question directly by visiting the appropriate website, then check your account status.

2. The hyperlinked URL is different from the one shown

The hyperlink text in a phishing email may include the name of a legitimate institution. But when you hover the mouse over the link, you may discover in a small pop-up window that the actual URL differs from the one displayed and that it doesn’t contain the institution’s name. Similarly, you can hover your mouse over the address in the “From” field to see if the website domain matches that of the organization the email is supposed to have been sent from.

3. The email in question has improper spelling or grammar

'Dear Costumer,'....need I say more?

4. The email requests personal information

Reputable organizations don’t ask for personal customer information via email. EVER.

5. The email includes suspicious attachments

Unless you requested a document, you shouldn't be receiving any attachments from someone you don't know. Never click to download the attachment, as it could be malware.

What to do when you think you’ve received a phishing email

Report potential phishing scams.  The U.S. government offers valuable tips for protecting yourself from phishing scams as well as an email address for reporting scams: This email address is being protected from spambots. You need JavaScript enabled to view it.

Always trust your instincts!



There are numerous reasons to have a custom blog designed. Here are some top reasons:

1) It helps drive traffic to your website.


Who wants more visitors? I know I do!

So, how can you drive any traffic? ............... blogging, social media, and search engines. Here's how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?

Well, blogging helps solve both of those problems.

Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks.

2) It helps convert traffic into leads.


Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. Calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials...it's as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor fills out form, submits information, and receives the free offer

3) It helps establish authority.


The best blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes.

Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they're much more likely to come into the sales process trusting what you have to say because you've helped them in the past -- even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer.

4) It drives long-term results.


 The effort you put in today can turn into hundreds of thousands of views and leads in the future! While you might not see immediate results, over time, you'll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment.


What is interruption marketing?

It is outbound marketing which is the form of marketing that we all know. For example, we know this type of marketing as flyers in the mail or telemarketing calls. This type of marketing asks the audience to stop what they are doing and pay attention to the message that somebody is trying to put out to them – or in other words, interrupting them.

Some other examples of interruption marketing are:

  • Sales calls or cold calls
  • Radio advertisements
  • Print advertising
  • Direct mail, coupons, or flyers
  • Email spam or junk mail
  • TV advertisements or commercials

What is inbound marketing?

In contrast to the traditional form, inbound marketing provides value to the target audience while moving them through the stages of the sales funnel. Instead of asking the person to stop and listen to your marketing message, you are providing them with promotions that keep them informed and in touch with your brand as well as topics that your brand relates to.

Some examples include:

  • Blogs or articles
  • eBooks
  • Newsletters or Email lists
  • Social Media Channels
  • Podcasts or live streams

There are considered to be five levels of moving a potential customer through the sales funnel:


Situational permission – potential customers provide their personal information. For example, joining somebody’s mailing list to access their content or following the brand on social media.

Brand trust – the audience member does not cut ties with the brand and instead continues to let the brand provide them with the value that they first received. For example, they continue to follow the blog or the social media channels.

Personal relationship – the audience member has a preexisting relationship or personal tie to the brand.

Points permission – the idea that one trades permission to the brand for an incentive to be earned back, such as the opportunity to win a prize or to earn loyalty points.

Intravenous permission – when the customer becomes completely dependent on the brand.


Which one is more superior?

When you are sending an outbound marketing message, it is interrupting the flow of your potential client or customer’s daily life. When you are sending an inbound marketing message, you are drawing in the potential client or customer by providing them with value then asking their permission by inviting them into the marketing message. An inbound marketing message is one where you are drawing in the potential customer to come to you, rather than going to them. There are many messages out in the world today. Thanks to social media and the World Wide Web, your target audience is inundated with a slew of marketing messages from many different angles. Why would they want to stop for yours if they know it’s just a basic sale? In a world where commercials can be fast-forwarded and accounts can be unfollowed, it is important to stand out from the sea of sales and create a conversation and a perceived value on your own.  The value will convert into brand trust and commitment, and further down the line... sales!


More effect, less cost

Outbound marketing simply receives more of an effect, with less of a cost. It creates truly committed customers and clients without an advertising budget. Advertising budgets in interruption marketing can become quite large – between the costs for commercials and printers, etc. it can get overwhelming. Sometimes the return on investment doesn’t’ even cover the cost. However, with inbound marketing techniques, it costs much less to run social media and write blogs about the topic that your brand niche is in. This kind of genuine marketing might take more time, but in the end it is more cost effective and creates more conversions.


The most effective search optimization campaigns are those that are loaded with high quality and fresh website content, and those that include a wide variety of natural links and social signals. Therefore, creating a website profile that includes links and social signals will give you the best results.

When Google considers any social media websites and ranks social media signals, they are likely to consider authority as much as they consider total volume. They consider relevance, value, and authority to be more important than sheer weight of numbers. While it is relatively easy to buy thousands of likes it is much more difficult to acquire a few likes from high profile and highly authoritative accounts. This gives Google the opportunity to promote higher quality pages and sites within their own rankings.

It is possible that the search engines also consider other, perhaps less obvious factors. If they can measure the Click Through Rate of links and likes from social media websites then this would prove a valuable indicator of quality and legitimacy. The age of your account and how naturally your network has been built will also be considered where possible.

Remember, as I always have written, that Google looks for quality above all else and in all of their ranking factors. They will give greater weight to social signals from the networks that they believe to be of a higher quality and they will give greater weight to the signals that they believe are a more accurate indication of quality. Don’t simply opt for a volume campaign when developing your social media and, instead, consider the quality. Of course, if you can develop a large volume of authoritative signals then this will give you the greatest results possible.

To improve the quality of your website, generate greater sales, and enjoy improved brand exposure, contact me at This email address is being protected from spambots. You need JavaScript enabled to view it.

The work of designers will continue to be relevant in our world.  Web designers with extensive experience and knowledge will continue to remain highly valuable. Here are six reasons why we will never consider web design as a dying profession:

1. Security and Maintenance

Having secure websites is essential for safeguarding any solid company. Similarly, website design, structure, and maintenance are crucial to search engine optimization (SEO). Hacker always seeks to take advantage of vulnerable websites that have outdated security details. Vulnerability in security may either leak sensitive information of clients or infect the computers of the website visitors. Therefore, one of the requirements a firm need to consider in a web designer is the maintenance of their website and the frequency of security updates. Complex websites such as those that collect customers’ information or the e-commerce websites, require having an experienced web designer who is always updated.

2. Online Branding

The role of a web designer is facilitating the delivery of quality content and specialized branding messages to website visitors. The ability of a designer to design pages that forward the brand of the company is very vital. This, therefore, leads to the integration of the marketing and web design. 

3. Specialized Functions

With the rapid evolution of technology, new skills such as android coding, customized blogging, and customized apps are needed.

4. Marketing Expertise

Having a digital marketing strategy facilitates an efficient budgeting of the necessary marketing activities, the right online marketing activities and the scheduling of appropriate content distribution. Though there are marketing planners that are readily available on the online platform, the knowledge and experience of a web designer who is an active help to get the best from your marketing activities.

5. Art

Web design is still viable as a profession to those who are willing to learn new ideas and incorporate them into their designs. Today people talk about user experience to refer to the feel, look, and the content that the website visitor expect when they visit a particular website. Elements such as fonts, backgrounds, infographics, color schemes, videos, and layouts will continue to increase in importance in web design. 

6. Quality

The web technological advancement in the last decade has made readymade templates of almost anything possible. There are now themes with templates for any kind of website you could imagine. Nonetheless, there are still intricacies involved in making a website relevance for conversion that is still difficult to be achieved with the use of templates.  Automation will never replace the need for quality websites.


Effective web design starts with the objectives your target prospects and leads them through a sales funnel with thoughtful information, great SEO, and solid content. The reality is that you continue building your web site long after it is created.  Your website is extended by all of the channels where you publish and you need to think of those channels as part of your web site. A Facebook page is no substitute for a website because you cannot accurately measure all that you need to or develop full marketing funnels with it.


Marketing through email is the heart and soul of your sales funnel. It is the single most important selling tool that you have. If you are not using it correctly then you're leaving money on the table. This is where you connect, make offers, get to know people and generally talk to your customer base. All leads need to go to your email marketing software, then you need to segment your audiences. Look where your audiences clicked on something in your emails. They are interested in that, whatever it is. Is your email designed to easily show you interests that correlate to your products or services? Do you need help with that? We can take over!


You need a presence and you need to put the links to your landing pages and your resources on it. But you can't just broadcast and post. You need to also read, listen, connect and network. Social media is important for customer service. You need to monitor what people are saying about you.

Is your content easy to navigate? Do you have a clear landing page for each marketing campaign? Are you running marketing campaigns? Do you have hooks, reassurances and Calls to Action on your pages? Has your content been updated this year? Are you blogging? Are you creating white papers, pdfs, videos, games, apps and other tools that your potential buyers can give you an email address in exchange for? Are you using email newsletter marketing? Are you building your list? 

Feel overwhelmed yet? 

The good news is, if you're a small business, you don't have to do it ALL and do it all at once. Take small steps. If you're a business with no blog, it's time to use one. If your site hasn't been updated since 2015, it's time to open it up and make some changes. If you aren't using email marketing, why yes, you should. If you have email marketing but are not using it, it's time to dust it off. DO something. Better than nothing!

A simple marketing funnel will consist of a resource that you share out to social media, linking back to a landing page on your site where people can get the resource for free after they give you their email address. Then you need to make sure that you have a welcome campaign set up to welcome new subscribers. You want people to buy, donate, subscribe, etc. but the most fundamental need is to get that email address. People just finding you for the first time are cold consumers. If someone gives you their email address they are saying they want to know you better. You then have the opportunity to build a relationship.

Every page needs a call to action on it. Look at your web site. Make a list of what changes need to be made and start somewhere. Hand the reigns over to Websnare. We can help you through this!

Responsive design makes a site render well across multiple devices. You MUST have this technology to keep up with your competitors. Most consumers browse their mobile devices these days, and you will lose alot of business if you cannot keep up. Not everyone is doing it right. As the use of responsive design has grown, so have the mistakes in implementing it. 

1. Failure to Analyze Shopper Behavior

This is critical input to the design, as it reveals the most frequently used mobile devices, the most frequently performed operations on a mobile device, conversion rate from mobile devices, and other issues raised by shoppers using the mobile devices. These factors are important to ensure the mobile experience meets the needs of shoppers.

2. Starting with the Desktop Version

Most retailers start designing their sites for the desktop version first, even though it is easier to start with a smaller mobile screen and then scale upwards for a desktop. Moreover, most retailers do not realize the technical challenges of scaling a site down to support smartphones.

By focusing first on smaller screens, the emphasis is on designing a better experience for mobile users — making it easier to design for both channels: desktop and mobile.

3. Lack of Testing

Responsive sites are often released with minimal or no testing. At a minimum, test the main user flows on the site for the primary browsers and operating systems and also for the top mobile device and browser combinations. And this needs to be done for any changes made on the site. With easy-to-use automated testing tools available, testing can be done in a few hours.

4. Call-to-action Buttons Too Small for Mobile Screens

In an attempt to fit everything on a small smartphone screen, ecommerce merchants often make the call-to-action buttons too small. If users have to zoom in to click a button or end up clicking the wrong buttons because the size is too small, they could get frustrated and leave the site.

5. Slow-loading Mobile Pages

Mobile users want to be quick! It’s important to keep the page size as small as possible so that it will load quickly. Review all the content — images, buttons, text — before including on a page. Google has reportedly started including page speed for ranking websites in the search results, so that makes it even more important to have a lighter site.

6. Less Content for Mobile Users

Ecommerce sites often hide content for mobile users to make the page size smaller. In many cases, however, the page size is not smaller. Content is simply hidden when the page is shown to the end user. Other sites are able to properly generate the page dynamically to reduce the size, which does improve the download speed for a mobile users.

7. Supporting Only One Image Resolution

A well-designed responsive site will change the resolution of images based on a user’s device. But many sites, still, fail to do this. Large images result in slower load times for mobile devices.

8. Emails Are Not Responsive

As a result, mobile users struggle to review their order details or navigate through the list of recommended products in an email before finding the products that were actually purchased.

Emails are a key customer touch point. They need to be part of the responsive design and testing process. Keep the emails light, with only the most relevant information.


How can we increase end user engagement, clicks and/or purchases?  By creating a fresh new site with eye-catching features! Here are a couple options we can incorporate to get you on top of the competition:


Pressing for Parallax!


The parallax effect has been around for years in classic video games, but it became a trend in the web design world. This cool effect is now commonly seen as part of the scrolling feature of a web page. It uses multiple backgrounds which seem to move at different speeds to create a sensation of depth (creating a faux-3D effect) and an interesting browsing experience.


Sneak in a Slider!

Sliders seem to be the most effective when they provide a powerful message of who you are and what you are all about and not when they are used to highlight special deals newsletter sign-ups, etc. Don’t rely on your slider to produce conversions on their own. Think of it as a rotating portfolio of your best work. Make sure it's not killing your page load time! Focus on selecting images which encapsulate the product and service on offer. In doing this, a client can connect the image with what they may already be thinking about. If one image says it all, then there is no need for a slider, but that is rare, so a slider helps to cover many bases.


Add Animation!

Animations are great for making a website design unforgettable. They are still widely used in website design despite various considerations with loading speed or unresponsiveness. But the main thing you should remember when introducing animated elements to your website is their impact on usability. It’s up to you – decide where and in what amount to integrate motion into your design. It’s better include animation in the objects users interact with the most, like navigation menus or subscription forms. Try to avoid any noise on the site at all unless a video is clicked and played.




You MUST have great content. Why? Google's algorithms are concentrating on what your site says. So to start, keywords are a necessary.  Google needs to know what it is that your business does. But, Google no longer wishes to be overwhelmed with these keywords.  Instead, they want you to speak around the topic after an initial mentioning of the keyword. Let's say you sell yoga services in Denver.  After doing a Google search, the first thing to appear is Yoga Pod Lodo. They have been most successful at placing 'Yoga in Denver' into their site so that Google understands it. Not by continuously repeating Denver Yoga, but instead, what they have done is strategically written about their business as it RELATES to yoga. It is this style of relevant content that makes Google content (pun intended.) Google Bots (which I have previously blogged about) LOVE keywords hidden in a great story.

A good way to do this is by disguising keywords. Just explain your business in the way a customer would. If I ask a yogi at Yogapod about their experience there...they are going to rave over the amazing teachers and community atmosphere and how it has a great corner location in lower downtown with plenty of parking options.  You must create an explanation of the content!

Adding reviews is a great way for your story to be known. People's opinions and suggestions can go a long way in driving traffic and business your way! Just make sure you are doing a phenomenal job at making your current clients happy. Maybe I will write about that another time!




How do you get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content? We can take care of the dirty complicated work, but here is a good idea of what needs to be done:


  • Create a Sitemap
  • Submit Sitemap to Google Webmaster Tools
  • Install Google Analytics
  • Submit Website URL to Search Engines
  • Create or Update Social Profiles
  • Share Your New Website Link
  • Create Offsite Content

Once your website or blog is indexed, there will be more traffic from Google search. Content discovery will happen faster if you have set up sitemaps or have an RSS feed. Let Websnare do this for you! The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates.

Blog content is crawled and indexed faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!


You certainly hope people will find your website or blog through a search.  But typically, you have to wait around for the Googlebot to crawl your website and add it to the Google index. Here are the basics of how website content is crawled and indexed:

The Googlebot is simply software that Google sends out to collect information about documents on the web to add to Google’s searchable index.

Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.
Indexing is the processing of the information gathered by the Googlebot from its crawling. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located.


The Googlebot finds new content on the web such as new websites, blogs, pages, etc. by starting with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled.

So you have a website. This isn’t enough to make a customer trust you. To stand out, you have to convince visitors that you can be trusted, and that you intend to keep your promises. Your credibility depends on trustworthiness and expertise. You could be the most honest business owner in the world, but a new customer finding you on the internet doesn’t know that! We hope you will spread the word about your experience with us! Here are a few simple techniques that will earn the trust of your customers:

Show your address and phone number.

Offer a physical address on your site. The chances that anyone will actually come by are slim, but it shows that you’re a real, physical business. Make sure you provide a phone number too, in case a customer wants to reach out verbally.

Provide product reviews or customer testimonials.

 Personally, if I’m buying something online and I can’t find any customer reviews, I will not buy it. Customers rely heavily on other customers to help guide them. Seek out your satisfied customers, or ones with whom you’ve had a long relationship. Ask them for a paragraph about their experience with you, what service was provided, and how that service has helped them.

Publish information that can be easily verified.

Indicating resources or references leading back to trustful websites is certain to persuade clients of your intentions, expertise, and position in the market. News articles or information about your partners work well.

Update your site on a regular basis.

Nothing screams “Run!” to customers more than visibly outdated information. It indicates that you either are no longer in business, or no longer care about your business. Spelling errors on websites have a devastating effect on business, because it makes it seem like you didn’t put much thought or effort into it!

Be authentic and transparent

The most important aspect of your credibility is your authenticity. Stay true to yourself, and we guarantee your customers will appreciate it. (Example: If you’re a small company like we are at Websnare, don’t pretend to be a huge corporation.) And whenever you’re communicating with your customers, stay honest and candid – they’ll appreciate that even more! We pride ourselves on this very aspect!

Websnare Clients! Contact us ASAP for an upgrade!

Joomla! 3.6 has been released! Here are some highlights of the 3.6 release:

Joomla! Update has been improved and now allows you to reinstall Joomla’s core files at the click of a button, overwriting any modified file(s) and reverting them back to the default. Joomla! 3.6 contains a lot of UX improvements. Now you can find your modules faster, have tasks done by dropdown, improved user management and so much more...

-With the new Sub Form Field function in Joomla! 3.6, we added some extra additional functionality next to Repeatable fields. Now you can nest XML forms inside each other or reuse your existing forms inside your current form.
-Create categories on the fly: It can get frustrating when you create a new item, and you realise that you haven’t created a category yet. Joomla! 3.6 now lets you create a category on the fly for articles, contacts, newsfeeds and banners.
-Menu type ACL: ACL in the backend did not exist at the menu level, now we have improved that. Give or block certain user groups access to a specific menu, and therefore also all menu items of that menu.
-See what's in your menus with All Menu Items: The new option to show all items from all menus gives you a quick overview of what is displayed where on your website. It has never been easier to spot duplicated links, missing menu items or just get an overview of every menu on your site.

Old fashioned advertising doesn’t work, at least not like it used to. Placing an ad in the newspaper is just not enough. Now you put it in front of millions of people through social media marketing networks, and it is archived for years to come.

So, what is social media and how does it work? How can you use social media to grow your business?

Social Media are computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and network.  All those sites we use for fun and for business: Facebook, Twitter, WordPress, YouTube, LinkedIn and so on. While there are potential costs, it is free, not time consuming, easily accessible and interactive. It is crucial that you invest some time and skills to work it to your advantage. One of the main attractions of social media in growing your business is that it gives small businesses and entrepreneurs the equal opportunity to make a big name along side already existing large and well-known corporations.

Social media comes in many forms – blog, social networks, media-sharing sites, review sites and forums and virtual worlds are some of the most popular.

A blog is best described as writing articles or posts. Through blogs, a company speaks to its customers about the new and cool things it does.The most important element of blogging is consistency. Making sure that you blog regularly by setting a clear goal of posting either daily, or weekly for a whole year. Use permalinks or permanent links to link your blog to other social media platforms. Making sure your site image establishes authority, themes and designs as well as content is what attracts readers and makes your blog trustworthy to read regularly. 

Social networks such as Facebook and LinkedIn allow you to build direct and personal relationships with your customers. A  company should create pages. Social networks offer a wide range of special features, which are important to use in order to have the best possible introduction of your company’s business. Interaction is the key component to all social media, through social networks your customers can create content about your company making it organic and more convincing.

Media sharing are sites that allow users to upload and share multimedia content. Most known sites for media sharing are YouTube and Flickr. With media sharing you can grow your business by creating and distributing multimedia content to millions of viewers. 

Have a clear plan of what and how will you attract consumers to your company, creating interesting and engaging content that makes consumers want to interact through commenting on, or recommending it and therefore spreading the word on your business. Your customers are using social media as is your competition. With almost no cost, easy to get started, it can make an enormous financial impact on your business.

More and more users do business on their mobile phones these days. The true purpose of responsive web design is to make websites easily navigable across devices. If you take advantage of responsive web design, your business can have a new set of customers. You can gear business towards those people who aren’t always near a computer. Using web design effectively allows you to capitalize on the technology of the time to gain all the customers you can. There is a significant difference between the display size of PCs and that of mobile phones and tablets. Therefore, ensuring that all the information that users expect to access up-front should be adjusted on the top section of the website. Without prioritizing the content, responsive web design may rather yield reverse effect – discourage users to search for information though their mobile devices.

-Did you know that SIMPLICITY of design is way more important than a bunch of colors and graphics? You need to make sure that you offer all of this in a user-friendly manner. This is called UX: User Experience Design in the design and tech world. 

-Visual Hierarchy entails arranging and organizing website elements so that visitors naturally gravitate toward the most important elements first.

-When it comes to optimizing for usability and UX, the goal is to lead visitors to complete a desired action, but in a way that feels natural and enjoyable. By adjusting the position, color, or size of certain elements, you can structure your site in such a way that visitors will be drawn to those elements first.

-Having intuitive navigation on your site is crucial for ensuring visitors can find what they're looking for. Ideally, a visitor should be able to arrive on your site and not have to think extensively about where they should click next -- moving from point A to point B should be as pain-free as possible.

-In addition to keeping your site's navigation consistent, the overall look and feel of your site should be consistent across all of your site's pages. Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where being consistent can have a positive impact on usability and UX.

-Breaking down different topics or sets of information vertically is an effective technique. This allows to users to go through the related content together on the same pages, and instead of scrolling up or down, they can simply flick the content sideways to access other content. This not only makes it easy for users to access the information they want, but also impresses upon them that the brand or company has done its bit to make things easier and simpler for them. Want help?

-It is common knowledge that graphics are an important part of your content. We all look at them; that includes YOUR readers and customers. 
With that said, cartoon images could be your ticket to attract more visitors, who in turn, will buy your products or services.
Cartoon images have the unique ability to get your message across, much faster than words alone. You can even develop your brand. This is important, because if people remember you, it leads to more earnings for your business.

Publishing fresh content is one of the keys to getting your ranking on Google. Bots crawl the Internet on a daily basis in search for fresh content—and when they find fresh content that is useful and is well optimized for keywords, it will help give your ranking a boost.


Google gives favor to older websites. The age of your domain counts when it comes to ranking your website on Google, and older is better. This is because older websites are generally more established and are trusted more by Google users than when a website is brand new.

However, this isn’t to say that brand new small business websites won’t show up in Google’s search results. This is especially the case if you target keywords that aren’t very competitive. But if your market is saturated and your website is a year old or less, you’ll be waiting quite some time to get on the first page of Google.


When it comes to choosing your keywords, you don’t always want to choose the most popular. The more popular a keyword is, the more difficult it can be to appear on the first page of Google.

The idea is to find the sweet spot with your target keywords. Use keyword research tools such as SEMRush or Google’s Keyword Planner tool to get an in-depth look at how specific keywords will work for you. Stay away from keywords that are overly competitive or too broad.

 The best use of keywords is to ensure that they are highly optimized for your audience. This means the keywords are:

*Specific and don’t have to compete with broad keywords for the first-page spot
*Make the concepts of your content clear
*Targeted to attract people interested in what you’re offering
*Valuable Content

Even if you’re a small startup with a very small reach, good content will always be found over poor content. Good content is shared, posted, tweeted, and that’s when people will make their way back to you.


You need to be able to quantify how your site is performing and what key metrics to use to determine the success (or failure) of your website. It is only once you have this information that you can truly strategize to improve those metrics, or if that's not possible with the current setup, begin undertaking the strategic steps necessary to redesign your site with those goals in mind.

Been busy around here lately! No real time to blog. As the CEO, I have found my job consistently more challenging. Going on our 20th year my journey has been beyond incredible. We have learned, progressed, adapted and are still ahead of the technology wave today! Websnare has never been stronger. We have proven our worth in multiple projects during the 2016 1st Quarter and see the 2nd and 3rd Quarters looking bright! Lots of important work to be done! Websnare, Inc. really does have the best team on the planet! Websnare consistently amazes me. One of the latest issues we are having as a firm: Many, yes tons, of businesses and independents could benefit from our focus. We are a team of between 15-25 people (it fluctuates) - and we want to help everyone, but lately we have had to make some tough decisions about who gets our attention. This is especially true in certain sectors of business where the client certainly does not want their competition gaining the same edge. We have had to choose whom we would like to help. This is a newer issue for our firm. It shows we have matured and recognize the value of our focus and launches. We certainly are not capable of assisting all who need our help - we certainly do very much want to help. Grateful for our team, my friends and family and our mutual focus.

You have a new website and your ready to start getting the new clients. Unfortunately the internet and google doesn’t work like that. We can’t make a website and expect to be on the first page of google instantly. What I’m going to show you today will help you in the journey to the first page of google and help you stay there.


1 Good content


You might have heard this one before and think you need to add more original content. You are 100% correct in that, if you are doing this keep it up. Here is another tip about content, write to your client with specific keywords. Google is looking for keywords that put their users in the right place, if you have the right key phrases you increase you chances of ranking higher.


2 Good clean U/X


What is U/X? It’s the user experience. Here why your user experience matters. When google finds your specific keywords and sends someone to your site they track and see how long the user was at your site. This tells google if your site is relevant to the keywords(or content) you have. A good U/X will help your potential client find what they're looking for and keep them engaged in exploring your site. If you would like to see if your site has a good U/X contact our team here.

3 Always improving


There are a hundred other things you could do to get on the first page of google but here is the most important thing to keep in mind. Always look for ways to be better. Also be patience, it’s takes time. Install google analytics to track your audience. Remember that there is always someone to help you get to the top, if you get stuck ask for help.


It’s a hard job to get on the front page of google but I know you can get there.


Websnare’s New Offer!!

We are so happy to tell you about our free website and evaluation offer! It is so easy to think that your website is “good enough” but with new companies springing up everyday, it is alway best to know where your website stands. That’s what we’re here to do, show you how your website is standing.


Why is Websnare Giving Free Evaluations?

Websnare is a full service website design & development firm, why should they be concerned about my needs? Our goal is to reach your target audience, the best way to do this is by taking a look at your website and helping you find the best ways to grow your audience. We find that 80% of website could use a little help to reach their full potential and business goals. That is why this is so important to us.


How Does This Help Me?

You have a website but you can’t seem to gain any new clients from the site. We’ll take a look for free and give you an outline of what you can do to make your site more functional, SEO conscious and user friendly. We are the experts in website recovery and know best way to turn a website from a basic website into an awesome website for all your friends and clients to see!


How Do I Get Signed Up?

Head over to our Free Evaluations and Consultation page and send us your name and email, as spots are filling up quickly. We would love to work with everyone. if there isn't a spot left, head over to our contact page and call one of our team members that will assist you in how we can still help you and your company. We are Websnare and we reach your target audience!


One of the first things that should kick off every website build is a collection of the complete content that the client wishes to be on the site. Having a clear overview of all of the content that will be on a site helps lay out things like page structure and menu organization. Furthermore, if a developer is repeatedly waiting for content from a client, that will slow down the development process and end up in extra hours and expense for both the client and developer. Copy and images are things that can be refined and finalized before the development process begins. Starting with the final images that will be used on the site and the final copy will ensure a smoother development process that frees up more time and resources to be spent on other important areas such as design, functionality, and troubleshooting.

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As high-profile security breaches and hacks continue to occur, even to the unlikeliest of targets, it is always worth the investment to ensure adequate security on any website collecting personal information. Personal contact information, payment information, logins, and passwords are all sensitive targets that are desired by potential hackers.


If a company suffers an attack or data leak, their brand may never recover. Depending on the scale of the company and what is being leaked, such as the case with Sony, the financial implications could become huge. Once a company is associated with a hack, regaining public trust is difficult if not impossible.


Best practices in security dictate that a website should never store raw passwords and usernames in databases and use a hash to encrypt login information. Furthermore, in order to protect against brute-force attacks, encryption algorithms should not scale with Moore’s law. Most any determined hackers can afford to throw more computational power at a potential hack.

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If your company derives most of its business from selling products, it is valuable to have an ecommerce platform integrated with your website. By hosting an online store, your company gives customers an additional option for purchasing products; this can open up your company to business from non-local customers who want to shop remotely as well as customers who may have difficulty making it to a bricks and mortar location during regular business hours. Ecommerce is so pervasive that it is almost taken for granted yet many business-owners are daunted by setting up their online shops. At Websnare we set up easy ecommerce platforms that empower business owners to easily sell and manage online. Don’t wait to set up your online shop and lose out on potential business.

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Using Google Fonts (https://www.google.com/fonts) is an easy way to add a different aesthetic feel to your website. Finding a font that works with your brand identity will signal to users of your website your values via aesthetics and lend a more individualized look than using standard fonts (such as Arial and Helvetica). Third-party fonts such as Google fonts are generally lightweight allowing them to load quickly. When building or redesigning a site, it is worthwhile to invest some time finding an attractive and functional font that works with your proposed site design and appeals to your target customer base. There is not any one-size-fits-all solution for fonts so it is important to consider how each font will be received by your users.

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A burndown chart is a graphical representation of all of the work remaining to be done in a project and progress towards completion. Work remaining is displayed on the y-axis and time elapsed is displayed on the x-axis with a diagonal line connecting the upper-left and lower-right corners; when 0% of time has elapsed, 100% of work remains and when 100% of the allotted time has been spent, 0% of the work should remain. This tool helps developers and project managers determine if a project is on schedule or running behind. Visualizations of different project components can provide a better understanding of actual progress and help budget time and resources more effectively.

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Some websites employ a feature called breadcrumbs, so named for the breadcrumbs that one would leave behind to market a path through an unknown trail, that displays the navigation path that the user has taken to arrive at the current page. This can be helpful to give the user perspective as to where the current page fits into the overall site structure. Furthermore, this feature allows a user to incrementally navigate backwards through parent categories.


For instance:


Clothing > Women’s > Outdoor Gear > Jackets & Windbreakers > Women’s Raincoat

With the above breadcrumbs, a user could navigate to any one of the parent categories that have led to the current page (in the example, a single product page). This navigation method isn’t a one-size-fits-all approach, but can definitely be useful in the right applications such as a clothing website with both many individual items and nested categories.

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Using the right color palette for your website can have a huge impact in terms of user experience as well as attracting customers. Websites that are aimed at younger visitors should employ brighter colors and clear, concise blocks of text; vibrant colors will attract the attention of younger users and help them stay interested and engaged on the site. On the other hand, a professional or corporate website may choose to employ color more sparingly reserving its use for calls-to-action, dividing layout sections, or icons and imagery. Cooler, less-saturated colors can lend a clean and professional look to your site whereas saturated and warmer colors can appear to be more playful and friendly. Buttons, calls-to-action, and anything else that the user can interact with should be accented with color so that they are not overlooked. It is always a good idea to employ the same colors used in your logo and branded materials. From those colors, you can choose complementary colors to extend the palette or try using different levels of opacity to lend depth and texture to your site’s look.

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Creating and maintaining a company blog is a good way to support marketing and SEO efforts while also building credibility for your brand. Informative blog posts give you a chance to build a brand voice while evincing your company’s topic knowledge. Your desire to serve customers and better your field of work should be the main focus rather than trying to sell products and services; blogging is part of a long-term marketing strategy of relationship building. Also, by creating blog entries that cover subject areas that are relevant to your company’s field, your website will be more visible in searches. On the whole, a regularly updated blog will be one of the most cost effective, and hopefully enjoyable, marketing activities you can use to build an audience and eventually attract more customers.

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Is your business listed on Yelp and Google? No? What are you waiting for? Creating free listings at places like Yelp, Foursquare, Google+, the Yellow Pages and Angie’s list can help you get more visibility and business for free. Creating a profile on business listing sites will help expose your company to a wide group of people and create more instances of your business name online thereby helping SEO efforts. Most business listing sites allow you to create a basic profile for free and upload a company picture with contact info and address.

Not all customers think alike and many will search for business or services through several different platforms. Some customers may prefer to search for business through a portal rather than just simple search because they feel that listings on their favorite directory are more legitimate or trustworthy. As such, it is advantageous to list on several different directories in order to capturee the widest possible segment of potential customers.

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When collecting information for a newsletter signup or registration form, resist the temptation to try to collect every possible piece of information from a user. Although it seems like this would be the most economical use of a signup form (after all, you have finally gotten the user’s attention), users will get frustrated and fail to complete the form if it is too long; each user is making a mental calculation of how long it will take to complete the form and how much of a hassle it will be.


The aim with a signup form is to collect only the information that will be used for databasing or selling. For instance, if you are never going to send physical mail to your newsletter subscribers, you don’t really need their full addresses; simply asking for their states of residence or zip codes, a single line in the form versus three or four, will give you as granular of location information as you need to run regional promotons while still keeping your signup form as short as possible.


Next time you are making a signup form for a newsletter or your company, try to be as economical as possible and get by with the fewest number of fields necessary. You could start capturing more users with a shortened form.

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Using a responsive framework such as Bootstrap is a good way to make sure that your site displays correctly across all browsers and device sizes. Frameworks help designers and developers by providing advanced HTML elements and ensuring proper responsiveness; this means more time can be spent considering design elements and user flow instead of debugging a site that doesn’t scale properly. Most frameworks are open source and have a large community of developers that contribute to them meaning that updates and fixes happen organically, solving problems that other developers have encountered. Of course, developers using frameworks will be bound by the limitations of the framework itself, but in many cases, the tradeoff between limitations and saving time is well worth it.

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Nested menus, sometimes called megamenus, are a great way to provide users with easy access to pages deep in your site. If you have a website with extensive pages, such as individual product pages, it may make sense to nest each item page within their corresponding menu categories; these categories may be further nested in top-level menu items such as Products or Services. Organizing large numbers of pages like this allows a user to reach their destination in one action rather than three or four. This is not a one-size-fits-all solution, however. Some pages should have their own category landing page, especially if it is something new or something that requires explanation. In many cases, though, nested menus can be the most efficient way to navigate a large website.

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Your company’s logo is one of your most important assets. A logo is a crucial part of the larger company brand identity and will be remembered by your customers and prospects. As such, the logo reflects on your company on a level of meaning and a level of style. It is important that your company’s logo displays correctly and crisply in each application.


Company logos should be created as vectors, or lossless scalable image files that can be made infinitely large without distortion. If your company logo is, for whatever reason, not a vector file, a designer can help you convert it to one. This will help all of your branded materials look more professional - no one appreciates grainy or distorted images on print materials or on the web.

Vector files will still need to be exported for use on your website, but they are extremely handy for print layouts where the original source file can be used as an image link. This will help your logo remain sharp at any size while utilizing the 300 dpi standard for printing.

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Upgrading your computer’s RAM will lead to faster load times for programs, files and also websites. As software requires a progressively greater amount of processing power every year, the demands on your computer are constantly creeping higher. Thankfully RAM is relatively inexpensive compared to other computer upgrades, and in many cases easy to install yourself. A RAM upgrade will also make webpages load faster; regardless of how fast your internet speed is, your computer can only render pages up to the limit of its processing power. For a small investment, upgrading your computer’s RAM can add years of life, and better functionality, to your trusty computer.

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One of the best things you can use a tool like Google Analytics for is tracking user flow or the path that users take from one page to the next before arriving at their final destination. Examining a user flow can show the most common paths that users are taking to get to the information for which they are looking. If you notice a pattern of users going to a page that is buried deep in the navigation, the page could be important or popular enough to warrant being moved higher up in the navigation scheme. Analyzing your website’s user flow could reveal behaviors amongst your users that you were not aware of and will allow you to make content tweaks that will direct them to the information they need more quickly.

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A splash page is the initial page that a user views when visiting a website. Splash pages can change to reflect different marketing pushes or time-sensitive promotions or can be static and act as a home page or explainer page. For instance, a company that sells products and runs timely promotions can capture visitors’ attention and display their promotion or offer to everyone who visits the website, casting a wide net of awareness for the given promotion. On the other hand, a splash page for a phone app or service will usually be an overview of the features and benefits of the app; this sort of splash page provides a stripped-down design with the minimum necessary information to convey the idea behind the app without introducing any noise or other ideas that will distract from the central point. Splash pages can be made to display only once or twice, allowing a visitor to pass directly to the website’s homepage if the splash page has already been viewed. In short, employing a splash page allows a website to display the most important information first thing before the user sees anything else ensuring that your message will be heard.

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In any design or development process, there is an outlined list of what is expected from the designer and developer as requested by the client called the scope of work. This document will ensure that both parties know exactly what to expect from any given client and make sure that the client gets what they hired the designer/developer to do and that the designer or developer isn’t required to do things that weren’t agreed upon in the original scope. This is not a perfect world, though, and oftentimes new requirements or features will be needed after the original scope of work has been determined; scopes of work can be amended to include the new items at which point the designer or developer will most likely increase the payment amount to reflect the added work.

Scope creep happens when a client continues to request additional work, features, or time without renegotiating the final payment amount - the scope of work creeps upwards. Most developers and designers are nice people who will probably allow one or two new items without charging more, but this courtesy can be abused by clients who feel entitled to unlimited changes. This is a bit like trying to hit a moving target as the checklist for completion keeps growing. For the most fair and square dealing with a developer or designer, any major changes in the scope of work should warrant a renegotiation and new scope lest the developer ends up effectively working for free.

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The eye has a natural tendency to scan in the direction of reading. This has led classic design to favor a layout where elements are arranged in the same direction as reading a paragraph. For English speakers (and several world language groups, of course), headlines and copy would begin in the upper left-hand corner of the webpage. Similarly, the company’s logo and brand elements would appear in the upper left-hand corner of the website framing the content below. A user’s eye will move in a Z pattern following a left-to-right and top-to-bottom path along the page. An effective web layout will exploit this tendency and place the most important headlines and copy in the upper left-hand corner. Images supporting the copy can be placed in the upper right-hand and lower left-hand corners to fill out the page (remember not to use too much copy). Even though this technique was developed for print layouts, it is still a useful way to design website layouts as well as reading itself still follows the same principles.

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HTML5 possesses a substantial animation capability. The former major animation platform, Flash, is being phased out as HTML5 can deliver animations faster resulting in quicker page load speeds. Apple decided to end support for Flash on its iOS operating system, a sign of the times but also a major disincentive for its continued use. HTML5 is supported on virtually all operating systems and browsers, some of which do not run Flash. Furthermore, HTML5 animations perform better on touch screen devices. Between HTML5 animations’ superior speed and compatibility to Flash, new websites will increasingly opt for HTML5 if they use animations.

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Meta tags are descriptive words or phrases that are embedded in the meta information of a website that is not visible to the users but is visible to search engines. Using meta tags allows your site to be more easily found and indexed resulting in better search rankings. Meta tags should be descriptive and include search terms that your industry and customers are likely to use. Appending this information to your homepage and website subpages is a worthwhile step in improving visibility to search engines and ultimately page ranking.

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Web traffic can be a great informational tool that explains who is visiting your website and from where your visitors are coming. Using an analytics tracking tool like Google Analytics will provide a breakdown of many statistics about your website such as number of visits and visitors, visit length, links referring visitors to your site, and visitors’ geography (among many, many others). Having these figures on hand can assist in fine-tuning marketing programs and making your website more efficient in displaying information (or converting prospects to sales if that is applicable). If you see that a disproportionate number of visitors all go to the same page, this is in an indicator that what is featured on that page is one of the main reasons visitors are coming to your site. Maybe you could make it easier to go directly to that page or engage in a marketing push if a certain product page is overwhelmingly popular. Regularly looking at your web traffic analytics is a great way to get the other half of the picture in terms of where your users are going (and guessing why).

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Some design philosophy posits that the design of something should go almost unnoticed because it functions so well that everything else besides the intended function is transparent and unobtrusive. This method of design which focuses on user experience over all else can take many forms: not everything needs to adhere to the ultra-minimal modern aesthetic, but if it can be used easily by the target audience, or even better yet a wide portion of the population, then it is a successful design. Adding more aesthetic elements can become superfluous is they do not fulfill any functional roles. Each addition to a page’s layout adds an element that will demand some attention - adding too many elements can distract from important calls-to-action and navigational items. In short, a website should strive to be aesthetically pleasing, but functionality should rule the day in most design decisions.

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When developing a website, there is a tool to use to gauge interest in a particular feature without having to build out the entire functionality of the feature. This is called a feature stub. Using a feature stub allows web developers to see if the demand for new functionality is enough to warrant the time investment in building additional capabilities into a site. A feature stub can take the form of a button or call-to-action; when the user clicks or interacts with the feature stub, it will usually redirect to a page explaining that the feature is in development or coming soon. The webmaster or developer can track the site traffic to determine how many people have clicked on the feature stub and compare it to overall traffic to see if there is enough demand to warrant building the actual feature. Using this method saves time by prioritizing which features should be built out while providing more information on your users’ desired functionality.

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In web design, originality does indeed go a long way. However, much experimentation and originality works because it is supported by long-standing conventions that users have grown accustomed to. For instance, on many pages the sign-out or profile icon is in the upper right-hand corner. By keeping this in mind, pages that use this convention make their layout intuitive to users who are accustomed to this location and as a result using the site is very easy, even for first-timers. Designing with conventions does not have to be limiting - choices for individual site elements may not conform to the current conventions and are better served using their own rules. In the long run, conventions have helped build a consistent language for the web so that users can use almost any site reasonably well.

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Having images that are sized specifically for use on the web can help make your website’s appearance much better and also load faster than unoptimized images. Some things to take into consideration are the compression and format used on images as well as the size. Images should be exported to be the smallest size possible without any noticeable quality loss. The PNG (portable network graphics) format provides high quality resolution at lower file sizes. Images optimized for web will load quicker and have color palettes that are optimized for your browser. Also, many websites will have versions of images at double the resolution for use with Retina displays. Provide your web developer or designer with the images you want to use on your website to make sure that they are optimized for web use and will give your website visitors the best experience possible.

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It is always important to take regular backups of your site. It is not typical that you would lose information for no reason, but there are indeed things out of your control that could affect your website. At Websnare, we insist on taking regular backups of client sites to ensure that none of their valuable data or pages are lost. This is an investment in your website and making sure that in the event of server errors or compatibility issues, your site can be up and running again as soon as possible.

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In designing UI elements, two major styles employed are flat and skeuomorphic (skew-oh-morphic). Flat elements employ clean and clear lines with two-dimensional styling whereas skeuomorphic design imitates physical objects in three dimensions with depth and physical features. An illustration of the contrast between the two is Apple’s redesign of iOS between versions 6 and 7; with iOS 7, and now 8, Apple designers converted the UI to all-flat icons and all of the native apps such as the calendar app to flat design. Previously, the native iOS apps had been designed to imitate their real-life counterparts, now they are flattened to provide a simple experience. Flat design is coming into vogue, lending a polished and modern look to websites and apps employing it. When designing elements for your site, consider what sort of aesthetic you want to convey and if that aesthetic works better with flat graphic elements or ones with depth that look more like real objects.

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Google can seem like the final word in terms of the internet pecking order. Companies are constantly vying to be ranked #1, or at least on the front page of any given search results. The art of search engine optimization, or SEO, aims to improve the visibility and rankings of a site in search engine (Google) algorithms. Accomplishing this successfully is a full-time job and requires several constant tweaks. There is something easy you can do to improve your rankings, though: submit your site to Google for indexing. Doing this quick and easy step can help boost your website’s rankings by making it easier for Google’s algorithms to find your site.

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If you’ve needed to look something up in a hurry and on the go on your smartphone (chances are probably good that you have, probably already once today), then you know the importance of having an elegant and usable mobile site. A mobile site is not simply a website made smaller; a well-designed mobile site will place an emphasis on clarity and legibility and account for displaying in portrait orientation versus landscape orientation for desktop sites.


Smart Insights reports that at least 80% of internet users own a smartphone and use it to browse retail sites as well as access media sites. However, some companies, almost unbelieveably, have not yet implemented mobile sites. This is not smart, as any difficulties that users have browsing non-mobile sites will usually end up as frustration with the company or brand being visited.

A mobile site will deliver an easy and pleasurable experience by loading faster and being easier to navigate. Buttons and interactive features will be made larger while images will be compressed and made smaller to reduce the amount of bandwidth required to load a given page (saving time and limited mobile data). If you don’t have a website with a mobile version or responsive design, you may be making it more difficult for your customers to use your site and losing out on valuable business.

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A responsive web layout is a way to make sure that your website displays properly and elegantly on any browser window size. A responsive layout will rearrange or resize elements on the page to best fit the size of window in which the website is being displayed. Because your visitors will be using a variety of screen sizes and resolutions, you want to be sure that your site displays as intended and that all of your content is visible.


By viewing your website layout as it was intended to be displayed, visitors will have an easier time finding the relevant information they are looking for as well as enjoying a superior browsing experience which will reflect positively on your company and brand. The aesthetics of your layout will be greatly enhanced if columns and content can be rearranged to best suit the dimensions of the window or device that your visitors are using.

Vast improvements have been made in responsive web design with the advent of CSS and HTML5. It is almost rare to discover modern sites that are not responsive. This has allowed companies to use a single site that will display better across all devices and results in better search rankings, robust usability, and most importantly fewer headaches for the developers making the site.

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Add a Signup Link on Your Footer or Header

The footer block of your website is a great place to add an invitation for your customers or prospects to join your mailing list. You can add this as text or as an icon such as an envelope. Placing this link in the footer, or even header, is an inconspicuous way to nudge your visitors to sign up for your mailing list. Those who are interested will self-select leading to a more engaged mailing list. Some sites display pop-up dialogs prompting visitors to join their mailing list or even offer discounts or special downloads for joining.

Publish Original Content

Mailing lists aren’t just for selling. To the contrary, the best way to attract and keep engaged contacts is by publishing original content that your audience will find helpful or informative. A periodic newsletter is a great way to give your readers updates on your company and industry and showcase your expertise; by showing authority in your areas of expertise you will be building trust and confidence in your company and brand.

Change Up Your Subject Lines

The subject line of your emails has a significant effect on open rates. One way to fine-tune your subject lines is by using A/B testing: sending half of your list one subject line and half another subject line then comparing the open rates of the two. Most email marketing services such as Constant Contact or Mailchimp will allow you to do a split mailing very easily. Once you have found what phrases, keywords, and styles your list responds to, optimize your email subject lines to reflect them.

By websnare

Add a Signup Link on Your Footer or Header

The footer block of your website is a great place to add an invitation for your customers or prospects to join your mailing list. You can add this as text or as an icon such as an envelope. Placing this link in the footer, or even header, is an inconspicuous way to nudge your visitors to sign up for your mailing list. Those who are interested will self-select leading to a more engaged mailing list. Some sites display pop-up dialogs prompting visitors to join their mailing list or even offer discounts or special downloads for joining.

Publish Original Content

Mailing lists aren’t just for selling. To the contrary, the best way to attract and keep engaged contacts is by publishing original content that your audience will find helpful or informative. A periodic newsletter is a great way to give your readers updates on your company and industry and showcase your expertise; by showing authority in your areas of expertise you will be building trust and confidence in your company and brand.

Change Up Your Subject Lines

The subject line of your emails has a significant effect on open rates. One way to fine-tune your subject lines is by using A/B testing: sending half of your list one subject line and half another subject line then comparing the open rates of the two. Most email marketing services such as Constant Contact or Mailchimp will allow you to do a split mailing very easily. Once you have found what phrases, keywords, and styles your list responds to, optimize your email subject lines to reflect them.

By websnare

No other device factors into overall site navigation and usability than the menu. Menus can take several different shapes but all effective menus have one thing in common: they effectively organize information and provide a meaningful overview of the site structure. Websites with fewer individual pages can get by with only one level of navigation, usually displayed as a bar across the top of every page. More complex sites can employ drop down menus with multiple sublevels nested inside of main categories. Sites with ten or more sublevels in each category may employ “mega menus” that expand to show several rows and columns of subpages for each top-level menu item.

Menus walk a balance between being easy to use and displaying all possible information. It is often necessary to compromise between the two to deliver a menu that is usable but still allows quick access directly to the desired pages. Design and styling elements such as contrasting color schemes, highlighting, and hover effects can help point users in the right direction and make menus easier to navigate. Starting with a clear sitemap will make menu structures fall into place and make most decisions about menu structure automatic.

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Add Icons to Your Services Page


If a picture is worth a thousand words, then a well-thought icon on your website can certainly save some words and space. Including icons on your business’s website is a great way to communicate the scope of your offerings clearly and quickly in a matter of seconds to a potential customer browsing your site. A graphic designer can tailor icons to match your specific industry and service offerings, giving a polished and professional look to your site.


Simplify Your Copy


Many companies feel the need to explain even granular details about their products and services on introductory pages on their websites. This results in a website that appears crowded and buries the most important points about the company in large paragraphs. The copy (text) in the body of your website should be as concise as possible. Visual aids such as icons and photographs will help get your point across in an evocative manner with far fewer words on the page.


Preserve White Space

Fight the urge to occupy every square inch of virtual real estate on your home page. Most of the time, a good headline and subheading will tell your users right away that they are in the right place. If you have a scrolling homepage with multiple sections, try to limit each section to one short paragraph (under 50 words). If something is so complex that it needs an in-depth explanation, give it its own page and link to it. Homepages should provide a clear overview of who you are and what you do while nudging users towards next steps, calls-to-action, and purchase/enrollment. By giving each item and headline room to breathe, you give your users room to breathe as well and allow them to spot the most important information on your homepage effortlessly.

The issue of accessibility in web design relates to how easy, or even possible, it is for the target group of visitors to use your website. In order to provide a website that is truly usable and accessible, it is crucial to have a good understanding of your target audience. For instance, websites that will have predominantly older visitors - say, something relating to retirement - should employ larger header and body text sizes so that users will not have to struggle to read the text on the site (or go looking for their reading glasses). Similarly, a website geared at children should employ simpler language and use an inviting color scheme.


Designing with your audience in mind will help solve many crucial decisions throughout the design process. Color palettes, word choice, and complexity can all be tuned-up at different levels as dictated by the markets and audience you are trying to reach; using the proper aesthetics for your audience will build trust and goodwill amongst your users. If your company has already gone through a branding and identity exercise, these are things that you will most likely have already figured out.

The ultimate goal for most websites is to make it next-to-effortless for your users to find the information they need in an intuitive fashion. The more appealing and easy-to-use your website is, your audience and customers will enjoy using it more and will respect your brand as well; every customer interaction with your website is also an interaction with your brand. There are best practices to dictate how to make your website more accessible to a given demographic or target group, but also some thoughtfulness and testing are important to nailing a design that works well.

How your information is organized on your website is one of the biggest factors that contributes to usability. Well thought-out menu structures and pages enable users who have never been to your site before to intuitively find what they are looking for with very little effort. It is always worth asking yourself if it is logical to have pages and information where they are.


A tool for accomplishing a clear and successful organization of pages and information on your website is a sitemap. A sitemap is a bare bones chart that shows the location of every page on your website and how it nests into other pages and the overall structure. Creating a sitemap is a good opportunity to understand the scope of your website and consider if your organizational structure is easy for a newcomer to understand. Furthermore, a clear sitemap will make the development process easier by orders of magnitude.


When you are thinking about building a website, start with a sitemap that makes sense and is conducive to the user flow and functionality that is appropriate for your company or industry. It can be good to compare your website’s structure and organization with others in your industry, but also remember that it needs to make sense to your users and the needs of your particular company. Clear organization will be appreciated by all of your users and provides the solid foundation needed for a functional and successful website - be sure to give this step the attention it deserves.

Once you’ve done the hard work of attracting potential customers or clients to your website, you have already made progress towards the goal of new business. After capturing your prospects’ attention, your website needs to give them something to do in order to move them closer to being paying customers or clients. A clear call-to-action on your website will allow prospects to self-select and move themselves through the selling process; a call-to-action can take many forms, a common one is a clickable button or link by which the user can request more information on your company, download a white paper or case study, or sign up for your mailing list.


If the purpose of your website is purely informational, then a call-to-action can still be useful to add more subscribers to your mailing list (you have a mailing list, right?). A clear and simple call-to-action answers the user’s question of “Ok, I’m here, now what?” and provides a clear path for them to take if they are interested in proceeding further. Along the way, things like registration forms or information forms can help you learn more about your prospects as well as assist you in your future marketing by providing more demographic information about your prospects.

Finally, calls-to-action should stand out visually; this is why so many of them appear as colored buttons - they are just itching to be clicked. Making next steps as obvious as possible via a clear and inviting call-to-action takes little effort on the part of users and makes your website’s usability feel intuitive. Whenever and wherever possible, you should be evaluating opportunities for calls-to-action not only in your website, but also in sales collateral and email list messages.

Take your web copy. Now edit it down to half the length. Now edit out half again. Clear and concise copy will go miles in terms of conveying your message to your customers and will also result in an aesthetically-pleasing layout for your website.


The general rule of thumb for the copy (text) on your website is that less is more, as in less copy is more effective. Lengthy copy only serves to distract your users from the important messages and calls-to-action on your website. It is not necessary to explain every detail of your company, product or services on each page of the website; users should be presented with enough information to navigate through your website and know that they are in the right place for what they are seeking.


Clear and concise web copy will also strengthen your brand and make it appear more refined. Contrasting fonts and headline sizes can aid in organizing content on your website. Every unnecessary line of copy places an additional, albeit small, mental burden on your users. Remember to pare down your copy before you start building your website, it will make everything easier in the long run.

The choice of typeface can have a tremendous impact on the way that a company or brand is perceived; aesthetically, typefaces have emotional resonance and can convey information through the design and physical structure of each letter. Similarly, the choice of fonts in web design will affect the usability and aesthetics of your website.


We now have more choices than ever with which to design our websites. In addition to the legacy fonts designed by type foundries of yore, there are fonts designed specifically for legibility on the web and smartphones. Choosing a font for legibility is important as is one that fits with the visual identity and aesthetics of your website.


There are several considerations for the font chosen for body copy (text) on a website: it should provide the proper amount of space in order to make the paragraphs feel uncrowded, contrast with the background, and read easily. Sans-serif fonts, fonts without legs or serifs attached to the characters (the most famous example being Helvetica), have become the go-to choice for many websites as they provide all three of the above characteristics.

However, this is not to say that one size fits all. To the contrary, the choice of font on your website, once it accomplishes the basic requirements, should reflect the personality of your company and resonate with your target audience. This is where a comprehensive brand identity becomes very useful - once you carve out a clear visual identity for your company or brand, these decisions will not need to be revisited as they will already be consistent across your printed materials and website.

A visual brand identity is one of your company’s most valuable assets - your brand communicates the trust, authority, and quality that your company represents and that you work hard every day to maintain. Your firm’s website is an extension of your brand and acts as the handshake between you and new customers.


When it comes to the appearance of your website, it is imperative to apply a clear and consistent visual identity across all pages for several reasons: it reassures users of the trust and quality that your company represents, it reminds users they are in the right place, and it further solidifies your company’s brand identity in their minds.


This can be accomplished by incorporating your logo in the headings on each page within your website, using your brand or logo’s colors as accents throughout the website, and maintaining consistent wording in your copy. When users arrive at your website, they are at one of the last stages of shopping before purchasing from you or enlisting your services; by this point, if you have branded your website, it will already look familiar to them even if it is their first time on the site.


How you go about branding your website will largely reflect the overall properties of your brand’s visual identity. Is it elegant and refined, modern and minimal, or possibly homey and rustic? This will help shape what color palettes to use, how your copy reads, and the images that you use on your website. Your website is a destination that customers will reach as part of the sales cycle and you get to define how that place feels to them.


Several design and structural elements and aesthetic decisions on your website work together to make the site feel right to your customers. If you have a strong visual identity in place, you will have to do less selling and persuading - customers will realize they are in the right place already.

Website expert Steve Krug literally wrote the book on website usability and has been a champion of functionality and ease of use for over a decade. His central point, and personal motto, is this: don’t make me think! This applies to every level of website design from menu structure to the look and feel of each page.


Humans have a finite amount of time and a limited attention span, so the goal of an effective website is to lead users to the information they need in the most economical fashion possible. Each decision that a user needs to make exhausts a finite attention resources with some users giving up altogether if it is too difficult to find what they came for.


Your website is a representation of you and your brand, so any joy and ease that users experience on your website will not only make them happy, it will build up goodwill in their eyes and keep them returning to your site and brand. A good website will be easy to use even for people with limited computer skills or knowledge.


Several aspects will contribute to ease of use. Employing a clear visual hierarchy on the site helps organize information in a way that makes it seem intuitive and that makes users’ interactions almost effortless. Furthermore, site structure should be clear, logical, and reflect how users actually think.


At Websnare, we work closely with clients to craft websites that are accessible to their customers and provide an effortless user experience.  Our thoughtful development process makes sure that users don’t have to think to get what they want, this keeps our clients’ customers happy and coming back time and again.

Find out more about our development process here.

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