So you probably know what Google indexing is if you read my last blog. Google crawls your site and adds pages to its index. All results are pulled from the desktop-specific index. Now is the time to get a responsive design, because Google’s primary search index will soon be mobile. If your site isn’t friendly to a mobile audience, you shouldn’t expect it to rank well for certain keywords. When the bot finds that your site is hostile to mobile users or loads very slowly, you’re definitely going to lose rank.
Want to see how your sites “look” to the Googlebot that uses a mobile user agent? Go to the Google Search Console (formerly Google Webmasters) and click on the “crawl” option on the left-hand sidebar. In the menu that appears, click on “Fetch as Google. The screen that appears gives you the opportunity to crawl your site as the Googlebot and see what it sees. To see it as a Googlebot using a mobile user agent, you’ll need to select “mobile smartphone” from the drop-down menu next to the “Fetch” button. Click the “Fetch and Render” button and the tool will show you exactly what the crawler sees as it touches your website. That will give you a good idea about how mobile-friendly your site is.
The bottom line- Your prime directive needs to start with optimizing your site for a mobile audience for a better reach. Websnare can quickly build your responsive design!
When you Google something, you are searching Google’s index of the web. Google is constantly clicking on links to see where they go. They start on major websites and their spiders go through the entire website and click on links that take them to other websites, where they repeat the process and go onto more and more until they reach presumably every website that has a link to other websites. As the spiders crawl over the web, they send information back to Google about what the website is about by looking at various keywords on the site. That information is then stored in Google’s index. When people search Google, the Google algorithm will rank the best results from its index in the order of 1 to infinity.
Therefore, in order to have your website rank within Google, you must make sure your site is within the Google index. It will not matter if you have the right content management system or the right keywords in place. If you don’t have those pages within the index, they will not show up in Google search results.
There are two ways to get indexed:
A Google penalty is the result of a constantly changing algorithm utilized to crawl and inspect websites. You may no longer be listed in search results or the ranking for your targeted keywords has dropped dramatically. When your target audience can't find you, it affects revenue.
There are two main penalties. The first one is a manual action from Google’s spam team, and the second one is an algorithmic penalty.
1. Manual Action – handed down by a Google employee. They're most often given when your website is found to be doing something against Google's Terms of Service. This may include a virus infection, cloaking, redirects, or buying links.
2. Algorithmic Penalty – may impact websites that have thin or duplicate content, keyword-stuffed copy, slow loading times, or a lack of incoming links. With this kind of penalty, you will still be ranking in search, but probably much lower.
To ensure your site doesn't receive a Google penalty, make sure your site does not have:
Getting rid of a Google penalty is doable. Numerous websites have recovered from all types of penalties.
The key to removing any Google penalty is to understand what caused it. Google’s Webmaster Guidelines can provide great guidance. Once you identify the reason for your penalty, you have to remove the backlinks that led to your rankings drop and disavow the ones you cannot remove. Download all of the backlinks from Google Webmaster Tools, and use an SEO tool to get more insights about your links.
Customers carry their phones with them. At ALL times. Have you looked around lately? Everyone is buried in their data. You probably didn't notice since you are, as well! If you own a business, you should seriously consider building an app.
Customers want to find what they need in a location nearby
Many websites offer location-based services that let you enter your zip code to find results, but smartphones eliminate the need for customers to manually enter any information and instead provide the instant gratification of finding what they’re looking for based on their location.
Notifications in real time
Push notifications have made it easier for any business to get in touch with their customers by sending critical information or marketing offers directly to the user. Emails are easily ignored and sent to spam. If a user downloads your app, then you’re in a good position to engage with that customer. They are more likely to tap on an app if they see a notification count next to it.
Personalization is easier
Once authenticated, a user wont have to log in again. On a website, you can only keep the user online for a limited amount of time either because of online legal regulations or because a user will clear their cache, making you lose the connection with that customer. On mobile this is not an issue. You can show personalized deals and recommendations. You can take them straight to your homepage or to any other page that you think will convert to a sale. You can show previous activity on the app or suggest something new. There are no limits to how well you can personalize a user’s in-app experience. Mobile apps can be very powerful tools based on the data points they’ve collected in the past. Don’t miss out – personalization is key on mobile!
People find themselves in offline mode all the time. When your app is loaded on the customer’s phone you’re not so reliant on network or Wi-Fi connectivity which allows you to continue engaging with your users.